# 3-day trial, then a higher weekly price: 8.3% to 15.0% conversion

- Outcome: Won
- Page type: Paywall (App)
- Elements: Free trials, Pricing
- Date shared: 2026-03
- Test run by: [LookLab AI](https://liftarchive.com/practitioners/looklab-ai/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://superwall.com/case-studies/looklab-ai
- Page: https://liftarchive.com/test/looklab-free-trial-higher-weekly-price/

LookLab AI moved from a hard weekly paywall to a 3-day free trial followed by a higher weekly price, and campaign conversion rose from 8.3% to 15.0%. The AI headshot app tested two trial variants with different weekly prices against its hard paywall. The result was published as a Superwall case study.

## Result

**8.3% → 15.0% campaign conversion**

- Campaign conversion rate: 8.3% at launch versus 15.0% in the third campaign with the trial and higher price.
- The team judged the trial worth the risk and kept the higher weekly price.
- The actual prices, trial-to-paid rate and revenue per user were not shared.

## Control

A hard paywall: a weekly subscription with 20 credits at a fixed price, with no free trial.

## Variant

A 3-day free trial, then a weekly subscription at a higher price than the control.

## Why it likely won (our reading)

- Many users expect to try an AI photo app before paying, so a trial removes a key objection.
- A higher weekly price after the trial may balance out users who cancel before paying.
- Seeing their own results during the trial may make users more willing to pay the higher price.

## Caveats

The 8.3% and 15.0% figures compare the launch campaign with the third campaign, not two arms running side by side, so timing and traffic may differ. No prices, sample sizes or significance were shared. Superwall sells the paywall and testing tool used here, and its published case studies can lean positive.

## How to run this test

- Hypothesis: If we add a 3-day free trial and raise the weekly price, then paying users per install will rise because the trial lowers the barrier while the higher price protects revenue.
- Primary metric: Proceeds per install over the first few weeks
- Guardrail: Trial-to-paid conversion
- Guardrail: Refund rate
- Guardrail: Week-2 renewal rate
- Who should test it: AI and photo apps on a hard weekly paywall where users want to see output before paying. It is riskier if trials are cheap to abuse, for example when each trial uses costly AI credits.

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Credit: LookLab AI ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/looklab-free-trial-higher-weekly-price/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.