# 'Make Me Famous' sign-up button text: +8.39% sign-ups

- Outcome: Won
- Page type: Landing page (Lead-gen)
- Elements: Cta copy
- Test run by: [LKR Social Media](https://liftarchive.com/practitioners/lkr-social-media/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://wingify.com/success-stories/roeder-studios/
- Page: https://liftarchive.com/test/lkr-creating-fame-cta-make-me-famous/

Changing the sign-up button text to 'Make Me Famous' raised sign-ups for a five-day online visibility program by 8.39%. LKR Social Media, also known as Roeder Studios, ran this A/B test on its Creating Fame program page, and it was published as a VWO case study. The result was reported at 99% confidence.

## Result

**+8.39% sign-ups**

- Program sign-ups: +8.39%, reported at 99% confidence.
- Sample size and test duration were not shared.

## Control

The landing page for the Creating Fame program used the original sign-up button text. The case study shows it only in a screenshot, so we don't state it here.

## Variant

The same page with the button text changed to 'Make Me Famous'. Nothing else on the page was reported as changed.

## Why it likely won (our reading)

- 'Make Me Famous' names the outcome people want, not the action of signing up.
- The first-person 'Me' lets visitors read the button as their own choice, which can feel more personal.
- for a free program, the bold promise matched the campaign's tone and gave people a reason to click now.

## Caveats

Sample size and duration were not shared, and the original button text is not given in the case study text. The result comes from a single campaign page.

## How to run this test

- Hypothesis: If we change our sign-up button text from a generic action to the outcome visitors want, written in first person, then more visitors will sign up, because the button will tell them what they get.
- Primary metric: Sign-ups or form submissions
- Guardrail: Completion or attendance rate after sign-up
- Guardrail: Unsubscribe rate in the first week
- Guardrail: Lead quality
- Who should test it: Lead-gen and SaaS teams running sign-up pages for free programs, trials or webinars. A playful, bold promise may not fit serious or regulated offers, where clear, plain wording is safer.

---

Credit: LKR Social Media ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/lkr-creating-fame-cta-make-me-famous/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.