# Social videos on a meat stick product page: +41.4% revenue per visitor

- Outcome: Won
- Page type: Product page (Ecommerce)
- Elements: UGC & product video
- Test run by: [Novel](https://liftarchive.com/practitioners/novel/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://www.shoplift.ai/success-stories/how-lineage-provisions-unlocked-41-4-revenue-growth-by-bringing-their-social-video-strategy-to-product-pages
- Page: https://liftarchive.com/test/lineage-provisions-meat-sticks-social-video-pdp/

Adding the brand's social videos to the Classic Meat Sticks product page lifted revenue per visitor by 41.4%. Novel, the video app, ran this test with Lineage Provisions, and it was published as a Shoplift success story. Conversion rate rose 18.6% and average order value rose 19.2%.

## Result

**+41.4% revenue per visitor**

- Revenue per visitor: +41.4%, the headline result.
- Conversion rate: +18.6%, so more visitors bought.
- Average order value: +19.2%, so buyers also spent more per order.
- The same treatment on the Air-Dried Steak page was mixed: +6.4% revenue per visitor and -4.4% conversion rate, neither significant.

## Control

The standard Classic Meat Sticks product page, with no video on it.

## Variant

The same page with the brand's social videos added: a stories block just below the product name and a video carousel further down the page.

## Why it likely won (our reading)

- The videos were already proven on social, so they likely answered real questions about taste and use.
- Founder and creator clips add trust for a food brand that sells on craft and quality.
- Putting the stories block near the top meant most visitors saw it before deciding.
- Meat sticks may suit short, casual usage clips better than a pricier product like steak does.

## Caveats

The test ran for one week and confidence levels were not shared. It is a partner-app marketing story, and the same idea did not repeat on the brand's second product page.

## How to run this test

- Hypothesis: If we add our best social videos near the top of a high-traffic product page, then revenue per visitor will rise because shoppers see the product in real use before they decide.
- Primary metric: Revenue per visitor
- Guardrail: Conversion rate
- Guardrail: Page load time
- Guardrail: Average order value
- Who should test it: Brands that already have a library of social or creator videos for a specific product, ideally 3-5 clips. It probably won't help if the videos are generic brand content that doesn't speak to that product.

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Credit: Novel ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/lineage-provisions-meat-sticks-social-video-pdp/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.