# Sandal shown worn in a lifestyle photo: +44% conversion

- Outcome: Won
- Page type: Product page (Ecommerce)
- Elements: Product images & gallery
- Test run by: [Elevate_ab](https://liftarchive.com/practitioners/elevate-ab/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://www.elevateab.com/case-studies/liberte
- Page: https://liftarchive.com/test/liberte-sandal-worn-lifestyle-photo/

Leading the Amalfi Sandal product page with a photo of a model wearing the sandal in a styled home, instead of a plain white-background shot, lifted conversion from 2.77% to 3.99% (+44%). Liberté, a family-run leather brand based in Bali, ran the test with the Elevate A/B Testing app. It was published as an Elevate A/B success story.

## Result

**+44% conversion**

- Conversion rate: 2.77% on control vs 3.99% on the variant, a relative lift of about 44%.
- Revenue: Elevate estimates about $13,540 extra per 10,000 visitors. This is the vendor's extrapolation, not measured revenue.
- The test covered one product, so the lift may not carry over to the whole range.

## Control

The sandal page opened with a clean product shot of the Amalfi Sandal on a white background.

## Variant

The lead image showed a model wearing the sandal, set against stairs and a door in a white home.

## Why it likely won (our reading)

- Seeing the sandal on a foot shows fit and scale in a way a white-background shot cannot.
- The home setting adds mood and ties the product to the brand's Bali story.
- Shoppers can picture themselves wearing it, which makes the product feel more real.

## Caveats

This covered a single product, and no sample size, duration or significance was shared. The revenue figure is the vendor's projection.

## How to run this test

- Hypothesis: If we lead the product page with a photo of the product being worn in a real setting, then conversion will rise, because shoppers can judge fit and style at a glance.
- Primary metric: Conversion rate
- Guardrail: Add-to-cart rate
- Guardrail: Return rate
- Guardrail: Revenue per visitor
- Who should test it: Fashion, footwear and accessory stores whose main image is a plain product shot. It may matter less for technical products where detail shots answer the key questions.

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Credit: Elevate_ab ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/liberte-sandal-worn-lifestyle-photo/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.