# Smaller Levain Bakery price increase: revenue per visitor up slightly

- Outcome: Won
- Page type: Site-wide (Ecommerce)
- Elements: Pricing, discounts & savings display
- Test run by: [ABConvert](https://liftarchive.com/practitioners/abconvert/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://www.abconvert.io/case-studies/how-a-new-york-premium-cookie-brand-optimized-its-pricing-strategy-during-cost-increases
- Page: https://liftarchive.com/test/levain-bakery-moderate-price-increase/

A smaller, moderate price increase across all Levain Bakery products lifted revenue per visitor slightly, and the brand adopted the new price. The test was run on ABConvert's price-testing tool and published as an ABConvert case study. It followed an earlier test where a larger increase cut revenue per visitor.

## Result

**revenue per visitor up slightly**

- Revenue per visitor rose slightly. No figure was shared.
- The brand rolled out the new price, which helped cover tariff-driven cost rises.
- The size of the increase was not shared.

## Control

Shoppers saw the existing prices on all Levain Bakery products.

## Variant

Shoppers saw a price increase on every product, smaller than the one in the first test.

## Why it likely won (our reading)

- A modest rise stayed under the point where shoppers start to drop off, so the extra price per order counted for more than any lost orders.
- Levain is a premium brand, and loyal buyers may accept a small change without noticing much.
- The first test gave the team a ceiling, so the second one aimed below it.

## Caveats

The increase size, lift, sample size and duration were not shared, and the lift is described only as slight. This is a vendor-published case study.

## How to run this test

- Hypothesis: If we raise prices by a smaller amount than our first failed test, then revenue per visitor will rise because shoppers accept a modest change while each order earns more.
- Primary metric: Revenue per visitor
- Guardrail: Conversion rate
- Guardrail: Units per order
- Guardrail: Repeat purchase rate
- Who should test it: Brands that need to pass on higher costs and already know roughly where their price ceiling is. It suits loyal or premium audiences; deal-driven stores may see more drop-off.

---

Credit: ABConvert ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/levain-bakery-moderate-price-increase/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.