# Upsells below the checkout order summary: +1.6% checkout revenue

- Outcome: Won
- Page type: Checkout (Ecommerce)
- Elements: Upsells & cross-sells
- Test run by: [Visually](https://liftarchive.com/practitioners/visually/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://visually.io/public/case-studies/laura-geller
- Page: https://liftarchive.com/test/laura-geller-checkout-upsell-below-summary/

Adding upsell products below the order summary in checkout lifted checkout revenue by 1.6% for Laura Geller Beauty. Visually ran this test on its platform with the Laura Geller team and published it as a Visually case study. The lift is small, and sample size and significance were not shared.

## Result

**+1.6% checkout revenue**

- Checkout revenue: +1.6%.
- A small lift like this is easy to lose in noise, and the case study gives no confidence figure, so treat it as a lean rather than a sure win.
- Effects on checkout completion were not reported.

## Control

The checkout showed the order summary with no product suggestions.

## Variant

Upsell products appeared just below the order summary, so shoppers could add an item before paying.

## Why it likely won (our reading)

- Shoppers at checkout have already decided to buy, so a low-cost add-on is an easy yes for some.
- Placing offers under the summary keeps them out of the way of the payment fields.
- Beauty products suit add-ons, since shoppers often buy related items together.

## Caveats

This is a vendor case study, and sample size, duration and significance were not shared. A 1.6% lift needs a lot of traffic to confirm.

## How to run this test

- Hypothesis: If we show relevant add-on products below the checkout order summary, then checkout revenue will rise because committed buyers can add an item without leaving.
- Primary metric: Revenue per checkout session
- Guardrail: Checkout completion rate
- Guardrail: Time to complete checkout
- Guardrail: Refund or return rate on upsold items
- Who should test it: Stores with cheap add-ons that pair well with common orders and a checkout that allows extensions. Skip it if your checkout completion is already fragile, since any distraction there costs more than it earns.

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Credit: Visually ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/laura-geller-checkout-upsell-below-summary/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.