# Four ways to move product specs: all four lost

- Outcome: Lost
- Page type: Product page (Ecommerce)
- Elements: Layout, fonts & visual design, Headlines, product titles & copy
- Test run by: [Mintminds](https://liftarchive.com/practitioners/mintminds/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://www.convert.com/case-studies/optimize-product-carousel-mintminds/
- Page: https://liftarchive.com/test/lampenlicht-spec-placement-tests-lost/

Four tests that changed how technical specs appeared on product pages all lowered add to cart and revenue per visitor. Mintminds ran these tests for Dutch lighting retailer Lampenlicht.nl, and they were published as a Convert.com case study. None beat the original page.

## Result

**all four lost**

- All four variants had significantly lower add to cart than the control. These tests lost.
- All four also had lower revenue per visitor.
- No figures for each test, sample sizes or durations were shared.

## Control

The original lamp product page showed a technical specs block, with a "Show More" link to see the full list.

## Variant

Four separate variants: specs highlighted to match the category filters shoppers had used, specs expanded by default, specs swapped with the description, and a link to the specs placed above the image carousel.

## Why it likely lost (our reading)

- Analytics showed lots of clicks on the specs, but later user research found technical specs meant little to most buyers. Clicks were not the same as need.
- Giving specs more space pushed images and selling points down, and buyers wanted to see more photos before adding to cart.
- Category filter data pointed to build and style, but research showed people cared more about things photos can't show, like whether a bulb is included.

## Caveats

Four tests are grouped in this entry, with no individual numbers. The team followed up with a winning test that added short USPs under carousel images.

## How to run this test

- Hypothesis: If we give product specs more prominence on the page, then add to cart will rise because shoppers can find details faster. Check this against user research first, as all four versions here lost.
- Primary metric: Add-to-cart rate
- Guardrail: Revenue per visitor
- Guardrail: Image carousel engagement
- Guardrail: Order conversion rate
- Who should test it: Stores with spec-heavy products that see high clicks on specs. Run user research first: if buyers say specs don't matter, a spec-led change is likely to lose as it did here.

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Credit: Mintminds ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/lampenlicht-spec-placement-tests-lost/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.