# Free-shipping threshold message: +2.7% revenue per visitor

- Outcome: Won
- Page type: Site-wide (Ecommerce)
- Elements: Free shipping thresholds & shipping price, Shipping & delivery messaging
- Test run by: [La Redoute Portugal](https://liftarchive.com/practitioners/la-redoute-portugal/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://wingify.com/success-stories/la-redoute-rpv/
- Page: https://liftarchive.com/test/la-redoute-portugal-free-shipping-threshold-messages/

Adding a 'Free shipping over 30 euros' message to purchase pages lifted revenue per visitor by 2.7% for La Redoute Portugal. A second version, showing how much more to add to reach 30 euros, lifted it by 1.9%, and both raised average order value by 3.7%. La Redoute Portugal ran the six-week test, published as a VWO case study.

## Result

**+2.7% revenue per visitor**

- Revenue per visitor: +2.7% for the plain threshold message (variant 1).
- Revenue per visitor: +1.9% for the 'amount left to add' message (variant 2).
- Average order value: +3.7% for both variants, so shoppers added more to reach the threshold.
- Variant 1 brought in about 11,600 euros of extra revenue during the six weeks.

## Control

Purchase pages showed no free-shipping message at all.

## Variant

Variant 1 showed a plain line: 'Free shipping over 30 euros'. Variant 2 told shoppers how much more they needed to add to their cart to reach the 30-euro mark.

## Why it likely won (our reading)

- The team knew Portuguese shoppers had smaller baskets and often abandoned carts, so a clear reason to add one more item fit their behavior.
- A fixed, easy number (30 euros) gives shoppers a simple target without making them do maths.
- The plain message may have won over the progress version because it was shorter and read as an offer, not a nudge to spend more.

## Caveats

The source projects about 100,500 euros a year from variant 1, but that is an estimate, not a measured result. Sample size and confidence levels were not shared.

## How to run this test

- Hypothesis: If we show a clear free-shipping threshold on purchase pages, then revenue per visitor will rise because shoppers just below the threshold will add an item instead of paying for shipping.
- Primary metric: Revenue per visitor
- Guardrail: Conversion rate
- Guardrail: Average order value
- Guardrail: Shipping cost per order
- Who should test it: Stores whose typical basket sits a little below the free-shipping threshold. It probably won't help if most orders already clear the threshold, or if shipping is free for everyone.

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Credit: La Redoute Portugal ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/la-redoute-portugal-free-shipping-threshold-messages/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.