# Automated product bundles: +11% basket value at La Bécanerie

- Outcome: Won
- Page type: Product page (Ecommerce)
- Elements: Bundles & quantity breaks, Upsells & cross-sells
- Test run by: [AB Tasty](https://liftarchive.com/practitioners/ab-tasty/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://wingify.com/success-stories/la-becanerie-case-study/
- Page: https://liftarchive.com/test/la-becanerie-automated-product-bundles/

Adding automatically generated product bundles went with an 11% rise in average basket value at La Bécanerie, a French motorcycle parts and gear retailer. AB Tasty set up the bundles with its own tool, and the result was published as a VWO case study. This was a product rollout measured before and after, not a split test.

## Result

**+11% basket value at La Bécanerie**

- Average basket value: +11%. Reported as a before-and-after change, not against a control group.
- Bundle engagement: 7% of visitors who saw a bundle used it.
- Bundle users bought about three times more than non-users. This is a correlation: bigger buyers may simply be more likely to use bundles.

## Control

Before the change, the site showed no automated bundles. Shoppers had to find related parts and gear themselves.

## Variant

Bundles were built automatically from what customers tend to buy together. They were styled to match the existing site design.

## Why it likely won (our reading)

- Motorcycle buyers often need several matching items, such as parts plus gear. Bundles save them the search.
- Bundles based on real purchase patterns are more likely to be relevant than hand-picked ones across a large catalog.
- Matching the site's design probably made the bundles feel like part of the store, not an ad.

## Caveats

This is a before-and-after result from a vendor's product rollout, not an A/B test, so seasonality or other changes could explain part of the lift. No sample size or duration was shared.

## How to run this test

- Hypothesis: If we show bundles of items often bought together on product pages, then average order value will rise, because shoppers who need several matching items can add them in one step.
- Primary metric: Average order value
- Guardrail: Conversion rate
- Guardrail: Revenue per visitor
- Guardrail: Return rate
- Who should test it: Stores with large catalogs where items are often bought together, such as parts, gear or beauty routines. Stores that sell one standalone product per order will see less from this.

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Credit: AB Tasty ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/la-becanerie-automated-product-bundles/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.