# 'Suggested For You' homepage carousel: +23.28% clicks to products

- Outcome: Won
- Page type: Homepage (Ecommerce)
- Elements: Upsells & cross-sells, Product cards & quick add
- Test run by: [AdaptiveCX](https://liftarchive.com/practitioners/adaptivecx/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://wingify.com/success-stories/kurt-geiger-adaptive-homepage-personalization-case-study/
- Page: https://liftarchive.com/test/kurt-geiger-homepage-suggested-for-you-carousel/

A personalized 'Suggested For You' carousel on the Kurt Geiger homepage raised the rate of visitors going from the homepage to a product page by 23.28%. AdaptiveCX ran this A/B test using its own personalization engine, and it was published as a VWO case study. The source shares no purchase or revenue numbers.

## Result

**+23.28% clicks to products**

- Homepage-to-product-page conversion: +23.28%. More visitors moved from the homepage into products.
- Overall click-through rate: +0.32 percentage points.
- The source also reports a 3.37 figure for carousel clicks to product pages and growth in sessions with product views, but explains neither clearly.
- No add-to-bag, purchase or revenue results were shared, so the sales impact is unknown.

## Control

The homepage was the same for everyone, with no product suggestions based on what the visitor was browsing.

## Variant

A 'Suggested For You' carousel showed products picked from the categories the visitor showed interest in during the session, such as shoes or bags.

## Why it likely won (our reading)

- Products matched to what the visitor is already looking at are more likely to get a click than a fixed set.
- A fashion brand with many categories can show very different items to a shoe shopper and a bag shopper.
- A carousel gives returning-to-homepage visitors a quick way back into products they care about.

## Caveats

The test was run and reported by AdaptiveCX, the vendor of the personalization tool. Only click metrics were shared, with no sample size, duration or sales results.

## How to run this test

- Hypothesis: If we add a homepage carousel filled with products from the categories a visitor browsed this session, then more visitors will reach product pages because they see items that match their interest.
- Primary metric: Homepage-to-product-page conversion
- Guardrail: Conversion rate
- Guardrail: Revenue per visitor
- Guardrail: Clicks on other homepage sections
- Who should test it: Stores with several distinct categories and many visitors who return to the homepage during a session. It needs a personalization or recommendation tool, and it adds little if most visitors land straight on product pages.

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Credit: AdaptiveCX ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/kurt-geiger-homepage-suggested-for-you-carousel/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.