# Weekly landing page tests on paid traffic: +407% on a key Yesware page

- Outcome: Won
- Page type: Landing page (SaaS)
- Elements: Landing page design
- Test run by: [KlientBoost](https://liftarchive.com/practitioners/klientboost/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://wp.klientboost.com/case-studies/Yesware%20-%20Case%20Study.pdf
- Page: https://liftarchive.com/test/klientboost-yesware-ppc-landing-pages/

Weekly landing page A/B tests on Yesware's paid traffic lifted conversion rate 407% on one high-volume page and 48% across the account, while cost per acquisition fell 35%. KlientBoost ran the work for Yesware, a sales email productivity tool, and published it as a case study PDF. The landing page tests shipped together with new ad groups, new channels and international expansion, so the page's share of the gain is unknown.

## Result

**+407% on a key Yesware page**

- Landing page conversion rate: +407% on one high-volume page. This is the best single page, not the average.
- Account conversion rate: +48%. A more typical view of the overall effect.
- Conversion volume: +42%, so the higher rate came with more total conversions.
- Cost per acquisition: -35%, which met the CPA goal set for non-branded campaigns after three months.

## Control

Yesware's non-branded paid search traffic went to its existing destination pages, run without a weekly testing routine.

## Variant

KlientBoost ran A/B tests on the paid landing pages every week, while also rebuilding campaigns into single keyword ad groups and expanding into more channels and countries.

## Why it likely won (our reading)

- A steady weekly test cadence compounds small wins over three months.
- Tighter ad groups likely sent more closely matched visitors to each page, which lifts conversion rate on its own.
- The 407% figure is one page picked from many, so some of it may be a weak starting page or chance.

## Caveats

KlientBoost reported these numbers itself in a one-page case study PDF. They compare performance before and after a whole paid-media engagement, not a controlled split test, and ad, keyword, targeting and landing page changes all shipped together. No sample sizes, test lengths or significance were shared, and the 407% is a single best page.

## How to run this test

- Hypothesis: If we A/B test our paid landing pages every week, then landing page conversion rate will rise because each round removes friction and sharpens the message for the ad traffic.
- Primary metric: Landing page conversion rate (trial or demo sign-ups per paid click)
- Guardrail: Cost per acquisition
- Guardrail: Trial-to-paid or lead-to-opportunity rate
- Guardrail: Sign-up volume
- Who should test it: SaaS teams spending enough on paid search to reach significance on page tests every week or two. Low-traffic accounts will not get readable weekly results and should test bigger changes less often.

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Credit: KlientBoost ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/klientboost-yesware-ppc-landing-pages/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.