# Custom PPC landing pages with A/B testing: +310% conversion rate

- Outcome: Won
- Page type: Landing page (SaaS)
- Elements: Landing page design
- Test run by: [KlientBoost](https://liftarchive.com/practitioners/klientboost/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://wp.klientboost.com/case-studies/Webconnex%20-%20Case%20Study.pdf
- Page: https://liftarchive.com/test/klientboost-webconnex-ppc-landing-pages/

Custom landing pages with ongoing A/B testing, rolled out with rebuilt search campaigns, came with a 310% higher conversion rate for Webconnex. KlientBoost ran the work for the registration and payments software company and published it as a case study PDF. Ads, keywords and pages all changed together, so this is the result of the whole engagement, not the pages alone.

## Result

**+310% conversion rate**

- Conversion rate: +310% versus before the engagement.
- Conversion volume: +51%, so more total conversions, not only a higher rate.
- Cost per acquisition: -53%.

## Control

Webconnex's paid traffic went to its previous destination pages, set up under another agency, while CPA was climbing.

## Variant

KlientBoost built custom landing pages and A/B tested them, while also restructuring search campaigns, testing ad copy, targeting competitor keywords and moving to single keyword ad groups.

## Why it likely won (our reading)

- Pages built for specific ad groups likely matched the searcher's intent better than generic pages.
- Competitor keyword traffic often arrives ready to compare and switch, which can lift conversion rate.
- Rising CPA before the switch suggests a weak starting point, which makes large relative gains easier.

## Caveats

KlientBoost reported these numbers itself in a one-page case study PDF. They compare performance before and after a whole paid-media engagement, not a controlled split test, and ad, keyword, targeting and landing page changes all shipped together. No sample size, duration or significance was shared.

## How to run this test

- Hypothesis: If we send each paid ad group to a custom landing page and A/B test it, then conversion rate will rise because the page will match what the searcher just clicked on.
- Primary metric: Conversion rate from paid clicks
- Guardrail: Cost per acquisition
- Guardrail: Lead or sign-up quality
- Guardrail: Conversion volume
- Who should test it: SaaS companies sending paid search traffic to the homepage or generic pages. If you already run matched, tested landing pages, expect much smaller gains.

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Credit: KlientBoost ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/klientboost-webconnex-ppc-landing-pages/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.