# New PPC landing pages for an SEO agency: +100% conversion rate

- Outcome: Won
- Page type: Landing page (Lead-gen)
- Elements: Landing page design
- Test run by: [KlientBoost](https://liftarchive.com/practitioners/klientboost/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://wp.klientboost.com/case-studies/Victorious%20SEO%20-%20Case%20Study.pdf
- Page: https://liftarchive.com/test/klientboost-victorious-ppc-landing-pages/

Victorious, an SEO agency, saw its paid-traffic conversion rate rise 100% after new landing pages went live alongside rebuilt ad campaigns. KlientBoost ran the work and published it as a PDF case study. This was a before/after comparison of a whole paid-media engagement, not a split test of the page alone.

## Result

**+100% conversion rate**

- Conversion rate: +100%, as reported by KlientBoost. This is the headline figure, but it covers every change made, not just the pages.
- Conversion volume: up more than 150%.
- Cost: down 69%. The PDF labels this as cost per click in one place and cost per acquisition in another, so treat the exact metric with care.
- No sample size, time frame or significance figures were shared.

## Control

Victorious sent paid traffic to its existing pages and campaigns. The case study says cost per lead was over $900 and lead quality was poor.

## Variant

KlientBoost designed and optimized new landing pages, which Victorious later reused for organic traffic too. At the same time it rebuilt the ads with single keyword ad groups, remarketing, Facebook ads and new image ads.

## Why it likely won (our reading)

- Tighter ad groups send visitors whose search closely matches the page, which tends to raise conversion rate on its own.
- Dedicated landing pages built for one offer usually convert paid clicks better than general site pages.
- Remarketing brings back people who already know the brand, and they convert at higher rates.
- Because all of this shipped together, we can't say how much of the lift came from the pages.

## Caveats

This is an agency-reported before/after of a full paid-media engagement, with ad, keyword, targeting and landing page changes bundled together. No sample size, dates or significance were shared.

## How to run this test

- Hypothesis: If we send paid search clicks to a dedicated landing page that matches the ad's keyword and offer, then lead conversion rate will rise because visitors find what they searched for right away.
- Primary metric: Lead form conversion rate from paid traffic
- Guardrail: Cost per lead
- Guardrail: Lead quality (share of qualified leads)
- Guardrail: Bounce rate
- Who should test it: Service businesses and agencies that send paid clicks to their homepage or general service pages. If you already run keyword-matched landing pages, expect a much smaller gain. To learn what the page itself does, split test it against the old page while keeping the ads fixed.

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Credit: KlientBoost ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/klientboost-victorious-ppc-landing-pages/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.