# PPC landing page tests for a real estate platform: +29% conversions

- Outcome: Won
- Page type: Landing page (Lead-gen)
- Elements: Landing page design
- Test run by: [KlientBoost](https://liftarchive.com/practitioners/klientboost/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://wp.klientboost.com/case-studies/Upside%20Avenue%20-%20Case%20Study.pdf
- Page: https://liftarchive.com/test/klientboost-upside-avenue-ppc-landing-pages/

Upside Avenue got 29% more conversions after landing page testing ran alongside rebuilt paid search campaigns. KlientBoost ran the work for the multifamily real estate investment platform and published it as a PDF case study. Ad copy, keywords and pages all changed together, so this is a bundled before/after result.

## Result

**+29% conversions**

- Conversions: +29%, covering the pages and campaign changes together.
- Cost per acquisition: down 23%.
- Click-through rate: +90% and cost per click down 54%, both from the ad side.
- Website traffic tripled in the first 30 days, per the case study, so more volume explains part of the gain.

## Control

Upside Avenue's earlier paid campaigns and destination pages, before the engagement.

## Variant

KlientBoost ran landing page tests for paid traffic. These launched with responsive search ads, new ad copy, keyword mining and single keyword ad groups.

## Why it likely won (our reading)

- Ads and pages that share the same message make the click feel consistent, which keeps investors reading.
- Tripled traffic means conversion growth came partly from reach, not page changes.
- Investment platforms need trust, and tested pages give the team a chance to find which proof points work.

## Caveats

Agency-reported before/after of a whole paid-media engagement; the page's share of the lift is unknown. No dates, sample size or significance were shared.

## How to run this test

- Hypothesis: If we match each landing page's headline and offer to the ad that sent the click, then more investors will sign up because the page confirms what they expected.
- Primary metric: Investor sign-ups per paid visitor
- Guardrail: Cost per sign-up
- Guardrail: Sign-up to funded account rate
- Guardrail: Bounce rate
- Who should test it: Investment and fintech platforms that buy search traffic. Check that any new copy meets financial promotion rules before testing.

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Credit: KlientBoost ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/klientboost-upside-avenue-ppc-landing-pages/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.