# Condition-focused landing pages for a clinic: +81% conversions

- Outcome: Won
- Page type: Landing page (Lead-gen)
- Elements: Landing page design, Message match
- Test run by: [KlientBoost](https://liftarchive.com/practitioners/klientboost/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://wp.klientboost.com/case-studies/UFAI%20-%20Case%20Study.pdf
- Page: https://liftarchive.com/test/klientboost-university-foot-ankle-institute-ppc-landing-pages/

Conversion volume rose 81% after KlientBoost built condition-specific landing pages and kept testing them alongside rebuilt paid search campaigns. KlientBoost ran this for University Foot & Ankle Institute, a regenerative medicine practice, and published it as a PDF case study. Campaign and page changes shipped together, so the gain can't be credited to the pages alone.

## Result

**+81% conversions**

- Conversion volume: up 81%, with no increase in budget reported.
- Cost per conversion: down 39%.
- Clicks: up 173% and cost per click down 62%, so much of the gain came from cheaper, larger traffic.
- Clicks grew faster than conversions, which suggests the overall conversion rate did not rise. Our reading, since no rate was shared.

## Control

Paid search traffic went to the practice's earlier pages and campaigns. The case study does not describe those pages.

## Variant

KlientBoost made a separate landing page for each condition and kept split testing them. It also rebuilt the account with single keyword ad groups, a granular structure and a dynamic search ads campaign.

## Why it likely won (our reading)

- Patients search by condition, so a page about their exact problem likely feels more relevant than a general clinic page.
- Cheaper clicks let the same budget buy far more traffic, which lifts conversion volume on its own.
- Ongoing page testing means the reported pages were refined over time, not one fixed version.

## Caveats

KlientBoost reported this as a before-and-after result of a full paid-media engagement, not a clean split test of one page. Ads, keywords, targeting and landing pages changed together, and no sample size, duration or significance was shared. The text says conversions more than doubled while the headline stat is 81%, so figures may cover different periods.

## How to run this test

- Hypothesis: If we send each condition's search ads to a page about that condition, then more visitors will book because the page speaks to their exact problem.
- Primary metric: Appointment requests per landing page visitor
- Guardrail: Cost per booked appointment
- Guardrail: Share of leads that become patients
- Guardrail: Call volume
- Who should test it: Clinics and service practices that treat several distinct conditions or needs. It is less useful if you offer one service that people search for in one way.

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Credit: KlientBoost ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/klientboost-university-foot-ankle-institute-ppc-landing-pages/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.