# Custom landing pages and popups for a rehab center: +204% conv. rate

- Outcome: Won
- Page type: Landing page (Lead-gen)
- Elements: Popup, Landing page design
- Test run by: [KlientBoost](https://liftarchive.com/practitioners/klientboost/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://wp.klientboost.com/case-studies/The%20Clearing%20-%20Case%20Study.pdf
- Page: https://liftarchive.com/test/klientboost-the-clearing-ppc-landing-pages/

Conversion rate rose 204% after KlientBoost built custom landing pages with exit-intent and time-on-site popups, launched with restructured paid search. KlientBoost ran this for The Clearing, a residential addiction treatment center, and published it as a PDF case study. Popups, pages and campaigns changed together, so no single element earned the result.

## Result

**+204% conv. rate**

- Conversion rate: up 204% in the headline stat. The body text cites 163%, so the exact figure is unclear.
- Total conversions: up 231%.
- New call volume: up 75%, and call duration up 88%, a hint that callers were more serious.
- Cost per acquisition: down 45%.

## Control

High-cost paid search traffic went to the center's earlier pages, which struggled to turn clicks into calls. The case study does not describe the layout.

## Variant

KlientBoost built campaign-specific landing pages and added popups that appear on exit intent or after time on the page. The account was also restructured with geo-targeted campaigns.

## Why it likely won (our reading)

- A page built for one campaign likely answered the visitor's question faster than a general site page.
- Exit-intent popups give a second chance to people about to leave, which matters when each click costs $40 to $60.
- Longer calls suggest the pages pre-qualified people, so better leads reached the phone.

## Caveats

KlientBoost reported this as a before-and-after result of a full paid-media engagement, not a clean split test of one page. Ads, keywords, targeting and landing pages changed together, and no sample size, duration or significance was shared. The PDF gives two different conversion rate gains, 204% and 163%.

## How to run this test

- Hypothesis: If we add an exit-intent popup with a call option to our paid landing page, then more visitors will call because it catches people who were about to leave.
- Primary metric: Calls and form leads per paid visitor
- Guardrail: Average call duration or lead quality
- Guardrail: Bounce rate
- Guardrail: Cost per admission
- Who should test it: Treatment centers and other high-cost-per-click lead-gen businesses where each lead is worth a lot. Be careful with popups on sensitive topics; if they feel pushy, test a softer trigger.

---

Credit: KlientBoost ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/klientboost-the-clearing-ppc-landing-pages/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.