# Custom PPC landing pages for a public adjuster: +75% conversion rate

- Outcome: Won
- Page type: Landing page (Lead-gen)
- Elements: Landing page design
- Test run by: [KlientBoost](https://liftarchive.com/practitioners/klientboost/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://wp.klientboost.com/case-studies/The%20Clear%20Choice%20-%20Case%20Study.pdf
- Page: https://liftarchive.com/test/klientboost-the-clear-choice-ppc-landing-pages/

Conversion rate rose 75% and conversion volume 103% after The Clear Choice sent paid traffic to custom landing pages. KlientBoost ran the work for the Southern California public insurance adjuster over nine months and published it as a case study PDF. The pages came with call tracking, geo bidding and remarketing, so the result is for the whole bundle, not the pages alone.

## Result

**+75% conversion rate**

- Conversion rate: +75%, as reported by the agency.
- Conversion volume: +103% after nine months of work.
- Cost per conversion: down 60%.
- Click-through rate: +52%, so the ads improved as well as the pages.
- The design of the custom pages was not shared, so the specific page changes are unknown.

## Control

The case study says the company had little to no PPC presence before the engagement. The earlier pages and campaigns are not described.

## Variant

KlientBoost built custom landing pages for the paid campaigns. At the same time it set up Google Ads, call tracking, geographic bid targeting and remarketing.

## Why it likely won (our reading)

- A page built for one search intent, such as an insurance claim dispute, keeps the message tight.
- Call tracking may have started counting phone leads that were missed before, which can raise reported conversions.
- Remarketing brings back visitors who were not ready on the first visit, which helps both rate and volume.

## Caveats

Agency-reported before/after of a nine-month paid-media engagement starting from a thin PPC baseline. Call tracking was added at the same time, which may have changed what counted as a conversion, and no sample size or significance was shared.

## How to run this test

- Hypothesis: If we send each paid campaign to a landing page written for that claim type, then more visitors will call or submit a form because the page matches why they searched.
- Primary metric: Leads (calls plus forms) per paid visitor
- Guardrail: Cost per lead
- Guardrail: Share of leads with a valid claim
- Guardrail: Call answer rate
- Who should test it: Professional service firms like adjusters, law firms and consultants that sell to people with an urgent problem. It matters less if your ads already point to well-matched pages.

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Credit: KlientBoost ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/klientboost-the-clear-choice-ppc-landing-pages/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.