# Optimized landing pages and simpler campaigns: +31% conversion rate

- Outcome: Won
- Page type: Landing page (SaaS)
- Elements: Landing page design
- Test run by: [KlientBoost](https://liftarchive.com/practitioners/klientboost/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://wp.klientboost.com/case-studies/Service%20Core%20-%20Case%20Study.pdf
- Page: https://liftarchive.com/test/klientboost-servicecore-ppc-landing-pages/

Optimized landing pages, launched with simpler paid campaigns and responsive search ad tests, came with a 31% higher conversion rate for ServiceCore. KlientBoost ran the work for the software maker serving liquid waste and roll-off rental companies, and published it as a case study PDF. Page, ad and campaign changes shipped together, so the page's share of the lift is unknown.

## Result

**+31% conversion rate**

- Conversion rate: +31%.
- Conversions: +27%.
- Cost per acquisition: -31%.

## Control

ServiceCore's paid traffic went to its earlier destination pages under a more complex campaign structure.

## Variant

KlientBoost optimized the landing pages while condensing campaigns, moving to single keyword ad groups and testing responsive search ads.

## Why it likely won (our reading)

- A niche audience responds to pages that speak its industry's language.
- Fewer, tighter campaigns concentrate data, so ad and page tests reach a result faster.
- Better ads raise visitor intent before anyone reaches the page.

## Caveats

KlientBoost reported these numbers itself in a one-page case study PDF. They compare performance before and after a whole paid-media engagement, not a controlled split test, and ad, keyword, targeting and landing page changes all shipped together. No sample size, duration or significance was shared.

## How to run this test

- Hypothesis: If we rewrite our paid landing pages around our niche customer's job and pair each with a tight ad group, then conversion rate will rise because visitors see an exact match for their search.
- Primary metric: Demo or lead conversion rate from paid clicks
- Guardrail: Cost per acquisition
- Guardrail: Lead-to-demo rate
- Guardrail: Conversion volume
- Who should test it: Vertical SaaS companies selling to one industry through paid search. If search volume in your niche is tiny, page tests will take a long time to read.

---

Credit: KlientBoost ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/klientboost-servicecore-ppc-landing-pages/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.