# Conversion-focused landing page redesigns: +24% avg. conversion rate

- Outcome: Won
- Page type: Landing page (SaaS)
- Elements: Landing page design
- Test run by: [KlientBoost](https://liftarchive.com/practitioners/klientboost/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://wp.klientboost.com/case-studies/Scoro%20-%20Case%20Study.pdf
- Page: https://liftarchive.com/test/klientboost-scoro-ppc-landing-pages/

Conversion-focused landing page redesigns, including pages aimed at competitor searches, lifted Scoro's average conversion rate by more than 24%. KlientBoost ran the work for the business management software company and published it as a case study PDF. The agency then changed campaign structure, remarketing and audiences too, so the redesigns are one part of a bundled engagement.

## Result

**+24% avg. conversion rate**

- Average conversion rate: +24%, credited by the agency to the landing page redesigns.
- Cost per acquisition: -14%, credited to more granular keywords.
- Conversion volume: +318%, mostly from a larger budget, remarketing and new audiences, not the pages.

## Control

Scoro's paid traffic went to its earlier landing pages, before KlientBoost applied its landing page design practices.

## Variant

KlientBoost redesigned the pages using its conversion-focused practices and added competitor landing pages, alongside more granular keywords, remarketing, lookalike audiences and international market tests.

## Why it likely won (our reading)

- Pages built around a clear offer and one action usually beat general product pages for paid traffic.
- Competitor pages give comparison shoppers a direct reason to switch.
- The volume jump reflects more spend and reach, so it says little about page quality.

## Caveats

KlientBoost reported these numbers itself in a one-page case study PDF. They compare performance before and after a whole paid-media engagement, not a controlled split test, and ad, keyword, targeting and landing page changes all shipped together. No sample size, duration or significance was shared.

## How to run this test

- Hypothesis: If we redesign our paid landing pages around one offer and one action, and add pages for competitor searches, then average conversion rate will rise because visitors get a focused answer to their search.
- Primary metric: Average conversion rate across paid landing pages
- Guardrail: Cost per acquisition
- Guardrail: Trial or demo quality
- Guardrail: Bounce rate by page
- Who should test it: B2B SaaS companies running paid search to generic product pages. If your pages are already focused and tested, expect a smaller lift.

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Credit: KlientBoost ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/klientboost-scoro-ppc-landing-pages/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.