# Multi-step landing pages for a real estate investing app: +35% leads

- Outcome: Won
- Page type: Landing page (Lead-gen)
- Elements: Multi step form
- Test run by: [KlientBoost](https://liftarchive.com/practitioners/klientboost/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://wp.klientboost.com/case-studies/Rich%20Uncles%20-%20Case%20Study.pdf
- Page: https://liftarchive.com/test/klientboost-rich-uncles-ppc-landing-pages/

Lead count rose 35% in the first month after Rich Uncles moved paid traffic to multi-step landing pages. KlientBoost ran the work for the real estate investment trust platform and published it as a case study PDF. The pages launched with restructured search campaigns and new ad platforms, so this is a bundled before/after, not a page-only test.

## Result

**+35% leads**

- Leads: +35% in the first month, as reported by the agency.
- The PDF also shows a 42% rise in connection rate and a 25% drop in cost per conversion, though the layout makes the pairing hard to read.
- Adding Bing and Yahoo means part of the extra leads may come from new traffic, not a better page.
- No sample size or significance was shared.

## Control

Paid search ran through Rich Uncles' earlier campaigns and pages, alongside radio, its strongest channel at the time. The earlier pages are not shown.

## Variant

KlientBoost added multi-step landing pages and restructured the search campaigns into single keyword ad groups. It also launched Bing and Yahoo Gemini ads, keyword-level call tracking and custom remarketing audiences.

## Why it likely won (our reading)

- Investing feels like a big decision, and a step-by-step form lets people ease in before giving contact details.
- Early questions about goals or amount can act as light qualification, so sales talks to better-fit leads.
- New ad platforms add reach, which grows lead count even if the page rate stayed the same.

## Caveats

Agency-reported before/after covering only the first month. New platforms, campaign changes, call tracking and landing pages all launched together, and no sample size or significance was shared.

## How to run this test

- Hypothesis: If we turn our sign-up form into a short multi-step flow that starts with an easy investing question, then more paid visitors will become leads because the first step feels low-commitment.
- Primary metric: Leads per paid visitor
- Guardrail: Cost per lead
- Guardrail: Lead-to-funded-account rate
- Guardrail: Drop-off at the contact-details step
- Who should test it: Fintech and investment platforms with a long sign-up or many qualifying questions. It is less useful if your sign-up is already a single email field.

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Credit: KlientBoost ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/klientboost-rich-uncles-ppc-landing-pages/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.