# Landing page optimization at ReviewTrackers: +79% conversion rate

- Outcome: Won
- Page type: Landing page (SaaS)
- Elements: Landing page design
- Test run by: [KlientBoost](https://liftarchive.com/practitioners/klientboost/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://wp.klientboost.com/case-studies/Review%20Trackers%20-%20Case%20Study.pdf
- Page: https://liftarchive.com/test/klientboost-reviewtrackers-ppc-landing-pages/

ReviewTrackers' paid-traffic conversion rate rose 79% after landing page optimization and a rebuild of its paid ads. KlientBoost ran the work for ReviewTrackers, a review management and customer feedback software company, and published it as a PDF case study. Landing pages were one of four changes made together, so the page work can't take sole credit.

## Result

**+79% conversion rate**

- Conversion rate: up 79%, as reported by the agency.
- Conversions: up 56%.
- Cost per acquisition: down 37%.
- The source's headline ties the 79% to click-through rate while the stats panel says conversion rate, so treat the exact metric with care.

## Control

Before the engagement, ReviewTrackers ran paid search with limited in-house resources and its existing pages and ads.

## Variant

KlientBoost optimized the landing pages for paid traffic. It also moved to single-keyword ad groups, added custom intent campaigns and expanded to Capterra listings.

## Why it likely won (our reading)

- Pages tuned for paid search visitors can cut friction between the ad and the sign-up.
- Single-keyword ad groups let each ad match a narrow search, which tends to send better-fit clicks.
- Capterra visitors are often already comparing tools, which can lift overall conversion rate.

## Caveats

KlientBoost reported this as a before-and-after result of a whole paid-media engagement, not a split test of the page. The PDF does not say what changed on the pages, and gives no sample size, time frame or significance.

## How to run this test

- Hypothesis: If we rebuild our paid-search landing page around the keyword theme of each ad group, then conversion rate will rise because visitors find what they searched for right away.
- Primary metric: Paid-traffic conversion rate (demo or trial requests)
- Guardrail: Cost per acquisition
- Guardrail: Sales-qualified lead rate
- Who should test it: B2B SaaS teams with stretched marketing staff sending paid search to general pages. It fits less if your traffic is mostly brand searches that already convert well. Hold the ads steady during the test to isolate the page.

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Credit: KlientBoost ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/klientboost-reviewtrackers-ppc-landing-pages/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.