# 'Get coverage within 24 hours' headline lifted Reliant One step 1

- Outcome: Won
- Page type: Landing page (Lead-gen)
- Elements: Headline
- Test run by: [KlientBoost](https://liftarchive.com/practitioners/klientboost/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://klientboost.com/landing-pages/successful-landing-pages/
- Page: https://liftarchive.com/test/klientboost-reliant-one-coverage-24-hours-headline/

A headline telling visitors 'Get coverage within 24 hours' improved step-1 conversion on Reliant One's insurance landing page, which was already converting at 28.88%. KlientBoost ran this test and shared it on the KlientBoost blog. The exact winning rate appears only in a screenshot, so the size of the lift was not shared in text.

## Result

**Winner**

- Step-1 conversion rate: improved on the 28.88% baseline, per KlientBoost.
- The variant's exact rate and the relative lift were not shared in the article text.
- No sample size or significance figures were shared.

## Control

Reliant One's landing page used dynamic keyword insertion to fill in the visitor's state name, and step 1 converted at 28.88%.

## Variant

The same page used 'Get coverage within 24 hours' as the headline, telling visitors when their coverage would start.

## Why it likely won (our reading)

- Insurance buyers often need cover quickly, so a clear start time answers a key worry.
- A concrete promise like '24 hours' is easier to believe and act on than a general claim.
- Setting expectations about what happens next can reduce hesitation at the first form step.

## Caveats

The size of the lift was not stated in text, and no sample size or significance was shared. Published on the KlientBoost blog around late 2017, so the data is older.

## How to run this test

- Hypothesis: If our headline tells visitors how fast they get the result, then more will start the form because a clear timeline removes uncertainty.
- Primary metric: Step-1 form conversion rate
- Guardrail: Full form completion rate
- Guardrail: Lead quality
- Guardrail: Complaints about timeline
- Who should test it: Insurance, finance and service lead-gen businesses where speed matters to buyers. Only use it if you can truly deliver on the timeline you state. It may matter less where speed isn't a buying factor.

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Credit: KlientBoost ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/klientboost-reliant-one-coverage-24-hours-headline/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.