# Dedicated PPC landing pages for property management: +116% conv. rate

- Outcome: Won
- Page type: Landing page (Lead-gen)
- Elements: Landing page design
- Test run by: [KlientBoost](https://liftarchive.com/practitioners/klientboost/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://wp.klientboost.com/case-studies/Real%20Estate%20Solutions%20-%20Case%20Study.pdf
- Page: https://liftarchive.com/test/klientboost-real-estate-solutions-ppc-landing-pages/

Real Estate Solutions saw its conversion rate rise 116% and cost per acquisition fall 87% after KlientBoost moved paid traffic to dedicated landing pages and rebuilt its Google Ads account. KlientBoost ran the work for the Colorado property management company and published it as a PDF case study. Single keyword ad groups, campaign experiments, call-only campaigns and remarketing were added at the same time, so the pages are only part of the story.

## Result

**+116% conv. rate**

- Conversion rate: up 116%, for the engagement as a whole.
- Lead generation: up 250%, so lead count grew alongside the rate.
- Cost per acquisition: down 87%, and average cost per click fell 72%. Cheaper clicks explain part of the lower lead cost.
- The case study's headline frames these gains within about three months; no sample size or significance was shared.

## Control

Paid search clicks went to the company's earlier pages under the old account setup.

## Variant

Each campaign pointed to a dedicated landing page. The account also gained single keyword ad groups, campaign experiments, call-only campaigns and remarketing.

## Why it likely won (our reading)

- Property owners comparing managers want to see their exact need, such as rental management in their area, addressed quickly.
- A dedicated page cuts out the menus and side content of a full website, leaving one clear next step.
- Tighter ad groups and remarketing likely brought back warmer visitors, which raises conversion rate on any page.
- Lower click costs mean the drop in CPA is partly an ad-account effect, not a page effect.

## Caveats

This is an agency-reported before-and-after result from a full paid-search engagement, not a split test. Ads, keywords, targeting and landing pages all changed together, no sample size or significance was shared, and the date is not stated. The results cover roughly the first three months.

## How to run this test

- Hypothesis: If we send each paid campaign to a dedicated landing page for that service and area, then more property owners will request a consultation because the page answers their specific question first.
- Primary metric: Lead form submissions and calls per paid visitor
- Guardrail: Cost per lead
- Guardrail: Leads that become signed management contracts
- Guardrail: Bounce rate
- Who should test it: Property managers, brokers and other local real estate services running paid search to a general website. If most of your leads come from referrals or organic search, this will matter less.

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Credit: KlientBoost ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/klientboost-real-estate-solutions-ppc-landing-pages/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.