# Landing page tests for Podia's first paid campaigns: +75% conversions

- Outcome: Won
- Page type: Landing page (SaaS)
- Elements: Landing page design
- Test run by: [KlientBoost](https://liftarchive.com/practitioners/klientboost/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://wp.klientboost.com/case-studies/Podia%20-%20Case%20Study.pdf
- Page: https://liftarchive.com/test/klientboost-podia-ppc-landing-pages/

Landing page testing for Podia's new paid search and Facebook campaigns improved landing page conversions by 75%. KlientBoost ran the work for the online course and membership platform and published it as a case study PDF. The pages were tested while the campaigns themselves were being built, so the lift belongs to the whole launch, not one page change.

## Result

**+75% conversions**

- Landing page conversions: +75%, credited by the agency to landing page testing.
- Cost per acquisition: -37%.
- The agency says the paid program became profitable; no revenue figures were shared.

## Control

Podia had little paid advertising in place and lacked the in-house time to run it, so there was no tested paid landing page setup.

## Variant

KlientBoost optimized and tested landing pages while launching competitor-based search campaigns, Facebook lead ad tests and single keyword ad groups.

## Why it likely won (our reading)

- Testing from day one avoids sending new campaign traffic to pages never built for it.
- Competitor-based search attracts people already shopping for a course platform.
- With a new account the baseline is thin, so early percentage gains can look large.

## Caveats

KlientBoost reported these numbers itself in a one-page case study PDF. They compare performance before and after a whole paid-media engagement, not a controlled split test, and ad, keyword, targeting and landing page changes all shipped together. The baseline was an early-stage paid program, and no sample size, duration or significance was shared.

## How to run this test

- Hypothesis: If we test landing pages built for our new paid campaigns, then landing page conversions will rise because each page will speak to the ad's audience instead of a general visitor.
- Primary metric: Landing page conversion rate (sign-ups per paid click)
- Guardrail: Cost per acquisition
- Guardrail: Free-to-paid conversion
- Guardrail: Lead quality from Facebook lead ads
- Who should test it: SaaS and creator platforms starting paid acquisition for the first time. If your paid program is mature and already tested, the upside will be smaller.

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Credit: KlientBoost ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/klientboost-podia-ppc-landing-pages/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.