# Multi-step landing pages for mobility products: +240% conversion rate

- Outcome: Won
- Page type: Landing page (Lead-gen)
- Elements: Multi step form
- Test run by: [KlientBoost](https://liftarchive.com/practitioners/klientboost/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://wp.klientboost.com/case-studies/Pacific%20Mobility%20Center%20-%20Case%20Study.pdf
- Page: https://liftarchive.com/test/klientboost-pacific-mobility-center-ppc-landing-pages/

Conversion rate rose 240% and conversion volume 128% after Pacific Mobility Center moved paid traffic to multi-step landing pages. KlientBoost ran the work for the home mobility equipment provider and published it as a case study PDF. The pages launched with a doubled budget, new ad channels and remarketing, so this is a bundled before/after, not a page-only test.

## Result

**+240% conversion rate**

- Conversion rate: +240%, as reported by the agency.
- Conversion volume: +128%.
- Cost per acquisition: down 28%.
- The PPC budget doubled during the work, so higher volume partly reflects more spend.

## Control

Paid traffic went to the company's earlier pages under an earlier PPC setup. The case study does not show those pages.

## Variant

KlientBoost built multi-step landing pages for products like stairlifts and vehicle lifts. It also used single keyword ad groups, added AdRoll remarketing, and expanded to Yahoo Gemini, Facebook and Bing.

## Why it likely won (our reading)

- Mobility buyers often have questions about fit and home layout, and a step-by-step form lets them answer one thing at a time.
- Remarketing brings back families researching for a relative, which raises the rate of return visitors who convert.
- New channels and more budget change the traffic mix, which can move conversion rate in either direction.

## Caveats

Agency-reported before/after with no stated duration. Budget doubled and new ad channels, remarketing and landing pages launched together, so the page's share is unknown and no sample size or significance was shared.

## How to run this test

- Hypothesis: If we turn our quote form into a multi-step form that starts with the product type, then more paid visitors will request a quote because each step is simple to answer.
- Primary metric: Quote requests per paid visitor
- Guardrail: Cost per lead
- Guardrail: Lead-to-home-assessment rate
- Guardrail: Form completion on mobile
- Who should test it: Providers of home medical or accessibility equipment that need several details to quote. It may not help if most buyers call rather than fill in forms.

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Credit: KlientBoost ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/klientboost-pacific-mobility-center-ppc-landing-pages/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.