# Low-friction custom landing pages at Mention: +74% conversion rate

- Outcome: Won
- Page type: Landing page (SaaS)
- Elements: Landing page design
- Test run by: [KlientBoost](https://liftarchive.com/practitioners/klientboost/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://wp.klientboost.com/case-studies/Mention%20-%20Case%20Study.pdf
- Page: https://liftarchive.com/test/klientboost-mention-ppc-landing-pages/

Mention's paid conversion rate rose 74% after KlientBoost built custom landing pages that cut friction above the fold. KlientBoost ran the work for Mention, a social media monitoring tool, and published it as a PDF case study. The pages launched with remarketing and review-site campaigns, so the lift is shared across all those changes.

## Result

**+74% conversion rate**

- Conversion rate: up 74%, as reported by the agency.
- Conversions: up 343%, which reflects more traffic and new channels as well as the pages.
- Cost per acquisition: down 51%.
- Cost per click: down 15%, a sign the ad side changed too.

## Control

Mention ran paid campaigns in-house to its existing pages. Costs were rising while conversions stayed about flat.

## Variant

KlientBoost built custom pages using what it calls the iceberg effect: a light, low-effort ask at the top with more detail further down. It also added Google remarketing and listings on B2B SaaS review sites.

## Why it likely won (our reading)

- A short, clear ask above the fold lets ready visitors convert without reading everything.
- Moving detail lower keeps it there for visitors who need more proof.
- Remarketing brings back people who already know the product, and they tend to convert at higher rates.

## Caveats

KlientBoost reported this as a before-and-after result of a whole paid-media engagement, not a split test of the page. No sample size, time frame beyond a few months, date or significance was shared.

## How to run this test

- Hypothesis: If we cut the above-the-fold area to one clear promise and a short ask, then conversion rate will rise because visitors face less to read before acting.
- Primary metric: Paid-traffic trial or sign-up conversion rate
- Guardrail: Trial activation rate
- Guardrail: Cost per acquisition
- Who should test it: SaaS tools in crowded keyword markets where clicks are getting pricier. It may not help a complex product where buyers need detail before signing up. Split test the page with ads unchanged.

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Credit: KlientBoost ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/klientboost-mention-ppc-landing-pages/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.