# Custom PPC landing pages for a credit union: +32% conversion rate

- Outcome: Won
- Page type: Landing page (Lead-gen)
- Elements: Landing page design
- Test run by: [KlientBoost](https://liftarchive.com/practitioners/klientboost/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://wp.klientboost.com/case-studies/Logix%20-%20Case%20Study.pdf
- Page: https://liftarchive.com/test/klientboost-logix-federal-credit-union-ppc-landing-pages/

Logix Federal Credit Union's paid search conversion rate rose 32% after two months of custom landing pages and reworked Google Ads campaigns. KlientBoost ran the work and published it as a PDF case study. The pages shipped alongside call tracking, remarketing and bid changes, so this is a bundled before/after result.

## Result

**+32% conversion rate**

- Conversion rate: +32%. This covers the pages and the campaign changes together.
- Conversion volume: +50% within two months.
- Cost per conversion value: down 43%, per the agency.
- Bounce rate: down 5%, a small change that fits better page relevance.

## Control

Logix ran paid search on a day-to-day basis without a set strategy, sending ad traffic to its existing pages.

## Variant

KlientBoost built custom landing pages for paid traffic. These launched with call tracking, custom remarketing audiences and geographic bid targeting.

## Why it likely won (our reading)

- Dedicated pages for each product or audience can answer a searcher's question faster than a general banking site.
- Call tracking may have counted phone leads that were missed before, which would lift reported conversions.
- Geographic bid targeting focuses spend on people who can actually join a local credit union.

## Caveats

Agency-reported before/after over two months, with ads, tracking, audiences and pages all changed together. No sample size or significance was shared.

## How to run this test

- Hypothesis: If we send each paid campaign to a landing page built for that product, then more visitors will apply or call because the page speaks to the exact need they searched for.
- Primary metric: Paid traffic conversion rate (applications plus tracked calls)
- Guardrail: Cost per conversion
- Guardrail: Application completion rate
- Guardrail: Bounce rate
- Who should test it: Credit unions, banks and other local financial lead-gen businesses that send ads to general product pages. Set up call tracking first, or you cannot compare fairly.

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Credit: KlientBoost ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/klientboost-logix-federal-credit-union-ppc-landing-pages/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.