# Custom PPC landing pages for Launchpeer: +230% conversion rate

- Outcome: Won
- Page type: Landing page (Lead-gen)
- Elements: Landing page design
- Test run by: [KlientBoost](https://liftarchive.com/practitioners/klientboost/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://wp.klientboost.com/case-studies/Launchpeer%20-%20Case%20Study.pdf
- Page: https://liftarchive.com/test/klientboost-launchpeer-ppc-landing-pages/

Launchpeer, a startup development agency, saw its paid conversion rate rise 230% after KlientBoost added custom landing pages and rebuilt its Google AdWords campaigns. KlientBoost ran the work and published it as a PDF case study. It is a before/after of the whole engagement, so the pages share credit with the ad changes.

## Result

**+230% conversion rate**

- Conversion rate: +230%, as reported by KlientBoost. The figure reflects every change, not just the pages.
- Conversion volume: +171% after about three months.
- Cost per acquisition: down 64%.
- Click-through rate: up 53%, which shows the ads changed a lot too.
- No sample size or significance figures were shared.

## Control

Launchpeer ran its own paid search before the engagement. The founder says AdWords had never produced a conversion for them.

## Variant

KlientBoost built custom landing pages and restructured the account with single keyword ad groups, tighter geographic targeting and remarketing.

## Why it likely won (our reading)

- Starting from almost no conversions makes large percentage gains easy to reach.
- Custom pages for each ad group let the page repeat what the visitor searched for.
- Geographic targeting and remarketing both bring in visitors who are more likely to convert.
- The 53% click-through gain points to better ad relevance, which also lifts the quality of traffic reaching the page.

## Caveats

Agency-reported before/after of a full paid-media engagement over roughly two to three months. Ad, keyword, targeting and landing page changes were bundled, and no sample size or significance was shared.

## How to run this test

- Hypothesis: If we build a custom landing page for each core keyword group, then paid lead conversion rate will rise because the page speaks to the exact need in the search.
- Primary metric: Lead conversion rate from paid search
- Guardrail: Cost per acquisition
- Guardrail: Lead quality
- Guardrail: Click-through rate
- Who should test it: Agencies and service firms whose paid search sends clicks to a general site and produces few leads. Accounts that already use matched landing pages will see smaller gains. To isolate the page, test it against the old page with the ads unchanged.

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Credit: KlientBoost ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/klientboost-launchpeer-ppc-landing-pages/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.