# 2-step landing page and eBook-to-demo funnel: +145% Kiddom demos

- Outcome: Won
- Page type: Landing page (SaaS)
- Elements: Multi step form, Lead magnet
- Test run by: [KlientBoost](https://liftarchive.com/practitioners/klientboost/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://wp.klientboost.com/case-studies/Kiddom%20-%20Case%20Study.pdf
- Page: https://liftarchive.com/test/klientboost-kiddom-ppc-landing-pages/

Kiddom's enterprise demo requests rose 145% after KlientBoost launched a 2-step landing page for school leads and an eBook-to-demo funnel. KlientBoost ran the work for Kiddom, a classroom app for teachers and schools, and published it as a PDF case study. The enterprise campaigns were built from scratch alongside new Facebook and custom intent audiences, so the result reflects the whole program.

## Result

**+145% Kiddom demos**

- Enterprise demos: up 145%, as reported by the agency.
- Cost per enterprise demo: down 41%.
- Free teacher sign-ups rose 923% with a 52% lower cost, but that came from a separate campaign, not this page.

## Control

Kiddom's school-wide enterprise version had little paid acquisition before the engagement, and demo volume was low.

## Variant

KlientBoost built a 2-step landing page for enterprise leads and a funnel that offered an eBook first, then led to a demo request. New audience targeting on Facebook and custom intent audiences ran too.

## Why it likely won (our reading)

- Offering an eBook first gives school leaders a low-risk way in before a demo.
- A 2-step page asks for commitment in stages, which can make a demo request feel smaller.
- Enterprise campaigns started from near zero, so large percentage gains were easier to reach.

## Caveats

KlientBoost reported this as a before-and-after result of a whole paid-media engagement, not a split test of the page. Enterprise campaigns were launched from scratch, so the baseline was very small, and no sample size, time frame or significance was shared.

## How to run this test

- Hypothesis: If we offer a useful eBook first and then ask for a demo in a second step, then demo requests will rise because buyers trust us before the bigger ask.
- Primary metric: Enterprise demo requests
- Guardrail: Demo show rate
- Guardrail: Cost per demo
- Guardrail: Pipeline created from demos
- Who should test it: Edtech and B2B SaaS teams selling a higher-priced plan to institutions with long buying cycles. It may slow things down for buyers who are ready to book now, so keep a direct demo option.

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Credit: KlientBoost ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/klientboost-kiddom-ppc-landing-pages/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.