# Multi-step forms and fast landing page testing: +329% conversion rate

- Outcome: Won
- Page type: Landing page (SaaS)
- Elements: Multi step form, Landing page design
- Test run by: [KlientBoost](https://liftarchive.com/practitioners/klientboost/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://wp.klientboost.com/case-studies/Juniper%20Networks%20-%20Case%20Study.pdf
- Page: https://liftarchive.com/test/klientboost-juniper-networks-ppc-landing-pages/

Multi-step forms and high-tempo landing page testing, launched with rebuilt paid campaigns, came with a 329% higher conversion rate for Juniper Networks over three months. KlientBoost ran the work for the network security vendor and published it as a case study PDF. Keyword, audience and page changes shipped together, so the forms and pages cannot take sole credit.

## Result

**+329% conversion rate**

- Conversion rate: +329% after three months.
- Conversion volume: +41%.
- Cost per lead: -86%, the largest efficiency gain reported.
- No lead quality or pipeline figures were shared, which matters for a B2B security vendor.

## Control

Juniper's Data Center and Network Security paid campaigns sent traffic to its earlier destination pages and lead forms.

## Variant

KlientBoost built new campaign pages with multi-step forms, which it calls the breadcrumb technique, and tested pages at a high tempo, alongside single keyword ad groups and negative keyword and audience work.

## Why it likely won (our reading)

- Multi-step forms start with easy questions, so visitors commit before seeing the harder fields.
- Negative keywords and audiences cut wasted clicks, which raises conversion rate even with no page change.
- Frequent tests let the team drop weak pages quickly.

## Caveats

KlientBoost reported these numbers itself in a one-page case study PDF. They compare performance before and after a whole paid-media engagement, not a controlled split test, and ad, keyword, targeting and landing page changes all shipped together. No sample size or significance was shared, and lead quality was not reported.

## How to run this test

- Hypothesis: If we split our lead form into short steps that start with easy questions, then form completion will rise because visitors commit before facing the contact fields.
- Primary metric: Lead form conversion rate from paid clicks
- Guardrail: Sales-qualified lead rate
- Guardrail: Cost per lead
- Guardrail: Form drop-off by step
- Who should test it: B2B tech companies with long lead forms on paid landing pages. If your form is already two or three fields, a multi-step layout adds clicks without much gain.

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Credit: KlientBoost ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/klientboost-juniper-networks-ppc-landing-pages/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.