# Custom landing pages for a car buying service: +20% CVR, +32% quality

- Outcome: Won
- Page type: Landing page (Lead-gen)
- Elements: Landing page design
- Test run by: [KlientBoost](https://liftarchive.com/practitioners/klientboost/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://wp.klientboost.com/case-studies/IQAutoBuyers%20-%20Case%20Study.pdf
- Page: https://liftarchive.com/test/klientboost-iqautobuyers-ppc-landing-pages/

IQ Auto Buyers saw its conversion rate rise 20% and lead quality rise 32% after about five months of custom landing pages and many page and ad copy tests by KlientBoost. KlientBoost ran the work for the nationwide vehicle buying service and published it as a PDF case study. Remarketing, finer geographic targeting and ROI reporting were added at the same time, so the pages share credit with the rest of the account work.

## Result

**+20% CVR, +32% quality**

- Conversion rate: up 20% across the engagement.
- Lead quality: up 32%. How quality was measured was not shared.
- Cost per conversion: down 21%, the lowest in three years per the agency, and cost per click fell 15%.
- Results cover about five months; no sample size or significance was shared.

## Control

The company's paid search accounts kept bringing in wasteful leads that sent traffic to its earlier pages.

## Variant

KlientBoost built custom landing pages and ran numerous page and ad copy tests. The account also gained remarketing, finer geographic targeting and ROI reporting.

## Why it likely won (our reading)

- People selling a car want a fast, fair quote, so a page focused on getting that quote removes distractions.
- Many small tests over five months let the team keep what worked and drop what did not.
- Finer geographic targeting likely cut leads from areas the service could not serve well, which lifts quality.
- ROI reporting may have steered budget toward campaigns that produced real sales, not just form fills.

## Caveats

This is an agency-reported before-and-after result from a full paid-search engagement, not a split test. Ads, keywords, targeting and landing pages all changed together, no sample size or significance was shared, and the date is not stated. The work ran over about five months, and the method for scoring lead quality was not shared.

## How to run this test

- Hypothesis: If we send sellers to a page focused only on getting an instant quote for their vehicle, then more of them will submit details because the value is clear and the next step is obvious.
- Primary metric: Quote requests per paid visitor
- Guardrail: Cost per lead
- Guardrail: Quote-to-purchase rate
- Guardrail: Share of leads in serviceable areas
- Who should test it: Lead-gen businesses that buy or quote on items, such as cars, homes or equipment, and pay for search traffic. If your leads are already well qualified, focus on volume tests instead.

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Credit: KlientBoost ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/klientboost-iqautobuyers-ppc-landing-pages/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.