# Low-friction PPC pages at Inspired eLearning: +274% conversion rate

- Outcome: Won
- Page type: Landing page (SaaS)
- Elements: Landing page design
- Test run by: [KlientBoost](https://liftarchive.com/practitioners/klientboost/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://wp.klientboost.com/case-studies/Inspired%20eLearning%20-%20Case%20Study.pdf
- Page: https://liftarchive.com/test/klientboost-inspired-elearning-ppc-landing-pages/

Inspired eLearning's paid conversion rate rose 274% after it moved to custom landing pages built to reduce friction. KlientBoost ran the work for Inspired eLearning, a security awareness training software company, and published it as a PDF case study. The pages launched with Bing, Capterra and new ad group work, so the page's own share is unknown.

## Result

**+274% conversion rate**

- Conversion rate: up 274%, as reported by the agency.
- Conversion volume: up 267%.
- Cost per acquisition: down 60%.
- Click-through rate: up 77%, which shows the ads changed a lot as well.

## Control

Inspired eLearning ran its paid campaigns in-house and sent traffic to its existing pages.

## Variant

KlientBoost built custom landing pages using its iceberg approach, with a lighter ask up top. It also added Bing search, Capterra listings and single-keyword ad groups.

## Why it likely won (our reading)

- Enterprise training buyers may prefer a light first step over a heavy form.
- Custom pages per campaign can speak to the exact training need in the search.
- New channels such as Capterra bring buyers already comparing vendors.

## Caveats

KlientBoost reported this as a before-and-after result of a whole paid-media engagement, not a split test of the page. It covers a few months with no sample size, date or significance shared.

## How to run this test

- Hypothesis: If we give enterprise buyers a lighter first step on our paid landing page, then conversion rate will rise because the ask feels smaller than a full quote form.
- Primary metric: Paid-traffic lead conversion rate
- Guardrail: Sales-qualified lead rate
- Guardrail: Cost per acquisition
- Who should test it: B2B training and compliance software sellers getting leads from paid search. It may hurt if sales needs detailed qualifying fields up front. Test against your current page with ads held constant.

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Credit: KlientBoost ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/klientboost-inspired-elearning-ppc-landing-pages/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.