# Fisher Investments landing page redesign: unbeaten for 3 years

- Outcome: Won
- Page type: Landing page (Lead-gen)
- Elements: Multi step form, Landing page design
- Test run by: [KlientBoost](https://liftarchive.com/practitioners/klientboost/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://wp.klientboost.com/case-studies/Fisher%20Investments%20-%20Case%20Study.pdf
- Page: https://liftarchive.com/test/klientboost-fisher-investments-ppc-landing-pages/

A landing page KlientBoost designed for Fisher Investments went three years without being beaten by the firm's own challenger pages. KlientBoost built it using redesign split tests, multi-step (breadcrumb) forms and device-specific tests, and published the result as a PDF case study. No conversion figures were shared, so the size of the lift is unknown.

## Result

**unbeaten for 3 years**

- Longevity: the page held up against Fisher's in-house challengers for three years.
- Lead conversions: no rate, volume or lift was published.
- No sample sizes or significance were shared for the redesign tests.

## Control

Fisher Investments' earlier direct-response landing pages, which the firm says weren't performing as needed. Their design is not described.

## Variant

KlientBoost tested several full redesigns against each other and kept the winner. The page used a multi-step form and was tuned separately for different devices, using customer feedback.

## Why it likely won (our reading)

- Testing whole redesigns, not single tweaks, can find a much stronger layout early.
- A multi-step form suits high-value financial leads, where many details are needed but asking all at once deters people.
- Separate tests for mobile and desktop likely fixed problems that a single design would hide.

## Caveats

KlientBoost reported this without any conversion numbers. Paid campaigns changed at the same time, and the three-year claim comes from the agency.

## How to run this test

- Hypothesis: If we split our long lead form into short steps that start with an easy question about the visitor's goals, then more qualified investors will finish it because each step feels small.
- Primary metric: Completed lead forms per visitor
- Guardrail: Share of leads meeting asset minimums
- Guardrail: Step-one drop-off
- Guardrail: Mobile vs desktop completion rate
- Who should test it: Wealth managers and financial firms that need several qualifying details from each lead. A short single-step form may be better if you only need a name and email.

---

Credit: KlientBoost ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/klientboost-fisher-investments-ppc-landing-pages/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.