# Multi-step landing pages with chat greeters: +52% conversions

- Outcome: Won
- Page type: Landing page (Lead-gen)
- Elements: Multi step form, Chat
- Test run by: [KlientBoost](https://liftarchive.com/practitioners/klientboost/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://wp.klientboost.com/case-studies/Fast%20Twitch%20-%20Case%20Study.pdf
- Page: https://liftarchive.com/test/klientboost-fast-twitch-ppc-landing-pages/

Conversion volume rose 52% and cost per conversion fell 27% after OC Fast Twitch moved paid traffic to multi-step landing pages with targeted chat greeters. KlientBoost ran the work for the sports performance training facility and published it as a case study PDF. The agency says it A/B tested landing pages, but the reported numbers cover the whole paid-media program, so the page changes were bundled with ad changes.

## Result

**+52% conversions**

- Conversion volume: +52%, as reported by the agency for the engagement as a whole.
- Cost per conversion: down 27%, so leads got cheaper as volume grew.
- Cost per click: down 34%, a sign that part of the gain came from the ad side.
- No sample size, test length or confidence level was shared for the landing page A/B tests.

## Control

Paid traffic went to Fast Twitch's earlier pages and campaigns. The case study does not describe those pages.

## Variant

KlientBoost launched breadcrumb-style multi-step landing pages and added targeted chat greeters that open a conversation with visitors. These ran next to sport-specific keyword research and single keyword ad groups.

## Why it likely won (our reading)

- A short first step lowers the effort to start, which tends to raise form completion.
- A chat greeter catches visitors who have a question but would not fill in a form.
- Sport-specific keywords bring parents and athletes who already want training, so the page has an easier job.

## Caveats

Agency-reported before/after of a paid-media engagement: keywords, ad groups, chat and landing pages all changed together, so the page's share of the lift is unknown. No duration, sample size or significance was shared.

## How to run this test

- Hypothesis: If we add a multi-step form and a targeted chat greeter to our paid landing page, then more visitors will become leads because they can start with an easy step or ask a question first.
- Primary metric: Leads (form plus chat) per paid visitor
- Guardrail: Cost per lead
- Guardrail: Lead-to-booked-session rate
- Guardrail: Chat response time
- Who should test it: Local training, fitness and coaching businesses buying search ads. Skip the chat part if nobody can answer chats quickly during the hours your ads run.

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Credit: KlientBoost ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/klientboost-fast-twitch-ppc-landing-pages/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.