# Custom PPC landing pages plus new Facebook ads: +645% conversion rate

- Outcome: Won
- Page type: Landing page (SaaS)
- Elements: Landing page design
- Test run by: [KlientBoost](https://liftarchive.com/practitioners/klientboost/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://wp.klientboost.com/case-studies/DigitalFreelancer%20-%20Case%20Study.pdf
- Page: https://liftarchive.com/test/klientboost-digitalfreelancer-ppc-landing-pages/

Custom landing pages for paid traffic, launched alongside new Facebook ads and audiences, came with a reported 645% rise in conversion rate for Digital Freelancer. KlientBoost ran this engagement for the online freelancer community and training business and published it as a PDF case study. Pages, ads and targeting changed together in a before/after comparison, so the page's own share of the lift is unknown.

## Result

**+645% conversion rate**

- Conversion rate: +645%, reported for the whole engagement.
- Lead volume: +789%, with the source noting a starting point of zero on one measure, which makes percentage gains hard to read.
- Direct sign-ups: reported as 10x, from a base of none before.
- Cost per acquisition: down 36%. Results were reported within about two months.

## Control

Digital Freelancer ran limited PPC in-house. The source says it drew low lead volume and no direct sign-ups.

## Variant

KlientBoost built custom landing pages for paid traffic. It also made new Facebook banner ads, ran a new audience analysis and used its own Facebook campaign setup.

## Why it likely won (our reading)

- The starting point was a small in-house setup with no dedicated pages, so the baseline was low.
- Pages built for one paid audience can match the ad's promise more closely than a general site page.
- New audiences and new ad creative likely changed who arrived, not just what they saw.

## Caveats

Agency-reported before/after result for a whole paid-media engagement, not a split test. Ads, keywords, targeting and landing pages all changed together, and no sample size, test duration or significance was shared. Gains from a near-zero baseline look much larger in percentage terms.

## How to run this test

- Hypothesis: If we send paid social traffic to a landing page built for that ad's audience and offer, then conversion rate will rise because the page repeats the ad's promise and asks for one action.
- Primary metric: Conversion rate from paid social clicks
- Guardrail: Cost per acquisition
- Guardrail: Lead-to-paid-member rate
- Who should test it: Membership, community and course businesses buying social ads. It is less likely to help if your ads already land on a page built for that offer.

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Credit: KlientBoost ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/klientboost-digitalfreelancer-ppc-landing-pages/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.