# New search landing page plus PPC overhaul: +138% conversion rate

- Outcome: Won
- Page type: Landing page (SaaS)
- Elements: Landing page design
- Test run by: [KlientBoost](https://liftarchive.com/practitioners/klientboost/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://wp.klientboost.com/case-studies/DailyPay%20-%20Case%20Study.pdf
- Page: https://liftarchive.com/test/klientboost-dailypay-ppc-landing-pages/

A new, modern landing page for DailyPay's search campaigns, plus landing page optimization and a new PPC strategy, came with a reported 138% rise in conversion rate. KlientBoost ran this engagement for the earned wage access software company and published it as a PDF case study. Ads, targeting and pages changed together, so the page's own share of the lift is unknown.

## Result

**+138% conversion rate**

- Conversion rate: +138%, reported for the whole engagement.
- Conversions: +2,200%.
- Cost per acquisition: reported as a 170% decrease. A cost cannot fall by more than 100%, so treat this figure loosely.
- No sample size, duration or significance was shared.

## Control

DailyPay's earlier PPC setup and destination pages, which the source says were falling short of the team's goals.

## Variant

KlientBoost built a landing page for search traffic with a modern look that kept DailyPay's brand rules, and optimized landing pages more broadly. It also tested case study and eBook ads and ran LinkedIn lead gen campaigns with job-title targeting.

## Why it likely won (our reading)

- A dedicated search page can match the searcher's query more closely than a general product page.
- LinkedIn title targeting and content offers like eBooks likely brought in more relevant B2B buyers.
- Much of the conversion growth probably came from new channels and offers, not the page.

## Caveats

Agency-reported before/after result for a whole paid-media engagement, not a split test. Ads, keywords, targeting and landing pages all changed together, and no sample size, test duration or significance was shared. One reported figure, a 170% cost decrease, is not possible as stated.

## How to run this test

- Hypothesis: If we send search traffic to a dedicated landing page built around the query instead of our general site, then demo request rate will rise because buyers see their problem and one clear next step.
- Primary metric: Demo or lead form completion rate from search clicks
- Guardrail: Cost per lead
- Guardrail: Lead-to-qualified-opportunity rate
- Who should test it: B2B SaaS and fintech companies selling to employers or HR buyers through search. It matters less if search is a small channel for you.

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Credit: KlientBoost ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/klientboost-dailypay-ppc-landing-pages/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.