# Custom PPC landing pages for a window film installer: +124% conv. rate

- Outcome: Won
- Page type: Landing page (Lead-gen)
- Elements: Landing page design
- Test run by: [KlientBoost](https://liftarchive.com/practitioners/klientboost/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://wp.klientboost.com/case-studies/ClimatePro%20-%20Case%20Study.pdf
- Page: https://liftarchive.com/test/klientboost-climatepro-ppc-landing-pages/

ClimatePro's conversion rate rose 124% and cost per acquisition fell 51% after KlientBoost sent paid traffic to custom landing pages and rebuilt the ad account. KlientBoost ran the engagement for the Bay Area window film installer and published it as a PDF case study. Single keyword ad groups, call-only campaigns and ad copy tests ran at the same time, so the pages cannot take sole credit.

## Result

**+124% conv. rate**

- Conversion rate: up 124%. A large jump, but it reflects the whole account rebuild.
- Conversion volume: up 57%, so the gain was not just a smaller, cleaner audience.
- Cost per acquisition: down 51%, roughly halving what each lead cost.
- No sample size, time frame or significance was shared.

## Control

Paid traffic went to the company's earlier destination pages under the old campaign setup.

## Variant

Visitors landed on custom pages built for the paid campaigns. The account was also split into single keyword ad groups, given call-only campaigns and had its ad copy A/B tested.

## Why it likely won (our reading)

- Pages built for a specific ad keep the promise of the ad, so visitors do not need to hunt for what they clicked on.
- Single keyword ad groups make each ad very specific, which tends to send better-matched visitors to the page.
- Call-only campaigns let ready buyers phone straight away, which may have shifted lead counting.
- Window film is a considered home or office purchase, so a focused page that explains the benefit and offers a quote can do a lot of selling.

## Caveats

This is an agency-reported before-and-after result from a full paid-search engagement, not a split test. Ads, keywords, targeting and landing pages all changed together, no sample size or significance was shared, and the date is not stated.

## How to run this test

- Hypothesis: If we send paid traffic to a page built for each service and ad group instead of our general site, then more visitors will request a quote because the page matches the ad they clicked.
- Primary metric: Quote requests and tracked calls per paid visitor
- Guardrail: Cost per lead
- Guardrail: Booked jobs per lead
- Guardrail: Bounce rate
- Who should test it: Local home and commercial service firms spending on paid search and still sending clicks to a homepage or general service page. If you already use tightly matched landing pages, expect much smaller gains.

---

Credit: KlientBoost ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/klientboost-climatepro-ppc-landing-pages/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.