# Upper-funnel PPC landing pages for a PE firm: +118% conversion rate

- Outcome: Won
- Page type: Landing page (Lead-gen)
- Elements: Landing page design, Lead magnet
- Test run by: [KlientBoost](https://liftarchive.com/practitioners/klientboost/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://wp.klientboost.com/case-studies/ClearLight%20Partners%20-%20Case%20Study.pdf
- Page: https://liftarchive.com/test/klientboost-clearlight-partners-ppc-landing-pages/

ClearLight Partners' paid search conversion rate rose 118% after the private equity firm tested top-of-funnel landing pages alongside new campaigns. KlientBoost ran the work and published it as a PDF case study. The pages launched with geo expansion and single keyword ad groups, so this is a bundled before/after result, not a page test.

## Result

**+118% conversion rate**

- Conversion rate: +118%, covering the pages and the campaign changes together.
- Conversions: +2,200%, largely driven by expanding campaigns across the US.
- Cost per acquisition: down 21%.
- The PDF also cites 21% more leads, which does not line up with the 2,200% figure. Treat the totals with care.

## Control

ClearLight's earlier paid campaigns and destination pages, before the engagement.

## Variant

KlientBoost tested upper-funnel landing pages built for people early in their research, likely with a softer offer than a direct inquiry. These ran with US geo expansion and single keyword ad groups.

## Why it likely won (our reading)

- Business owners weighing outside investment are rarely ready to talk on the first visit, so a lower-commitment offer fits where they are.
- Geo expansion added much more traffic, which explains most of the jump in total conversions.
- Keyword-matched ad groups make it easier for each page to speak to one kind of search.

## Caveats

Agency-reported before/after of a whole paid-media engagement; the page's share of the lift is unknown. No dates, sample size or significance, and the PDF's lead and conversion numbers conflict.

## How to run this test

- Hypothesis: If we offer a low-commitment, top-of-funnel page to early-stage searchers, then more of them will convert because they are not yet ready for a sales call.
- Primary metric: Paid traffic conversion rate
- Guardrail: Lead-to-meeting rate
- Guardrail: Cost per qualified lead
- Guardrail: Share of leads that fit the target profile
- Who should test it: High-ticket B2B and finance firms with long decision cycles. It may hurt if sales needs ready-to-buy leads and cannot nurture early-stage ones.

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Credit: KlientBoost ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/klientboost-clearlight-partners-ppc-landing-pages/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.