# PPC landing page tests for a treatment center: +34% conversion rate

- Outcome: Won
- Page type: Landing page (Lead-gen)
- Elements: Landing page design
- Test run by: [KlientBoost](https://liftarchive.com/practitioners/klientboost/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://wp.klientboost.com/case-studies/Clean%20Path%20Recovery%20-%20Case%20Study.pdf
- Page: https://liftarchive.com/test/klientboost-clean-path-recovery-ppc-landing-pages/

Clean Path Recovery's paid conversion rate rose 34% and average call length grew 26% after custom landing page testing and new paid campaigns. KlientBoost ran the work for the addiction treatment provider and published it as a PDF case study. The pages shipped with single keyword ad groups, geo tests and new ad platforms, so this is a bundled before/after result.

## Result

**+34% conversion rate**

- Conversion rate: +34%, covering the pages and campaign changes together.
- Conversions: +46%.
- Average call length: +26%. Longer calls may point to more serious inquiries, though the PDF does not link this to admissions.
- Cost per acquisition: down 9% in the results, while the PDF title claims 32%. The figures conflict.

## Control

Clean Path Recovery's earlier paid campaigns and destination pages, run on a limited budget.

## Variant

KlientBoost tested custom landing pages for paid traffic. This ran alongside single keyword ad groups, geo-targeted tests and expansion to new ad platforms.

## Why it likely won (our reading)

- People seeking treatment are often calling in a stressful moment, and a focused page can make the next step clearer.
- Geo tests can steer spend toward areas the center actually serves, which raises the share of useful calls.
- New platforms added reach, which explains part of the rise in total conversions.

## Caveats

Agency-reported before/after of a whole paid-media engagement; the page's share of the lift is unknown. No dates, sample size or significance, and the CPA figures in the PDF disagree.

## How to run this test

- Hypothesis: If we send paid traffic to a focused page that makes calling for help simple, then more visitors will call because they face fewer choices at a hard moment.
- Primary metric: Calls and form leads per paid visitor
- Guardrail: Qualified call rate
- Guardrail: Admissions per lead
- Guardrail: Cost per admission
- Who should test it: Healthcare and treatment providers that rely on phone inquiries from search. Check local advertising rules for health services before launching new pages.

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Credit: KlientBoost ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/klientboost-clean-path-recovery-ppc-landing-pages/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.