# Custom PPC landing pages at CareSync: +322% conversion rate

- Outcome: Won
- Page type: Landing page (SaaS)
- Elements: Landing page design
- Test run by: [KlientBoost](https://liftarchive.com/practitioners/klientboost/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://wp.klientboost.com/case-studies/CareSync%20-%20Case%20Study.pdf
- Page: https://liftarchive.com/test/klientboost-caresync-ppc-landing-pages/

CareSync's paid-traffic conversion rate rose 322% after it moved ad clicks to custom landing pages with ongoing testing. KlientBoost ran the work for CareSync, a chronic care management software and services company, and published it as a PDF case study. The new pages launched together with new Google Ads, remarketing and retargeting work, so the lift belongs to the whole package, not the pages alone.

## Result

**+322% conversion rate**

- Conversion rate: up 322% versus before the engagement, as reported by the agency.
- Conversions: up 259%.
- Cost per conversion: down 97%, a figure that is unusually large and hard to judge without the raw numbers.
- Click-through rate on ads: up 176%, which shows the ad side changed a lot too, not just the pages.

## Control

Before the engagement, CareSync sent paid traffic to its existing pages. The source says the team lacked the time to test ads and landing pages often.

## Variant

KlientBoost built custom landing pages for paid traffic and kept testing them. It also ran Google Ads, Google remarketing and AdRoll retargeting at the same time.

## Why it likely won (our reading)

- A page built for one ad message usually matches the visitor's intent better than a general page.
- Frequent testing let the team keep what worked and drop what didn't.
- Better ads and retargeting likely sent warmer visitors, which lifts conversion rate on any page.

## Caveats

KlientBoost reported this as a before-and-after result of a whole paid-media engagement, not a split test of the page. Ads, retargeting, reporting and pages all changed at once, and no sample size, time frame, date or significance was shared.

## How to run this test

- Hypothesis: If we send each paid ad group to a custom landing page that matches its message, then conversion rate will rise because visitors see the offer they clicked on.
- Primary metric: Paid-traffic conversion rate (demo or lead form submits)
- Guardrail: Cost per conversion
- Guardrail: Lead-to-opportunity rate
- Guardrail: Click-through rate held steady, so the page gets the credit
- Who should test it: B2B and healthcare software teams sending paid search traffic to a homepage or general product page. It probably won't help much if you already run message-matched pages per campaign. Run a true split test with ads held constant to see the page's own effect.

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Credit: KlientBoost ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/klientboost-caresync-ppc-landing-pages/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.