# Region-specific PPC landing pages: +63% conversion rate

- Outcome: Won
- Page type: Landing page (Lead-gen)
- Elements: Message match, Landing page design
- Test run by: [KlientBoost](https://liftarchive.com/practitioners/klientboost/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://wp.klientboost.com/case-studies/Car%20Trackers%20-%20Case%20Study.pdf
- Page: https://liftarchive.com/test/klientboost-car-trackers-ppc-landing-pages/

Conversion rate rose 63% by the end of month two after KlientBoost launched landing pages built for each region, alongside rebuilt Google Ads campaigns. KlientBoost ran this for Car Trackers, a car buying service, and published it as a PDF case study. Regional pages, keyword structure and geo-targeting changed together, so the page's share is unknown.

## Result

**+63% conversion rate**

- Conversion rate: up 63% by the end of the second month.
- Cost per lead: down 31% over the same period.
- Total conversions: up 171% after three months.
- Click-through rate: up 63%, a sign the ads also improved, not just the pages.

## Control

Paid traffic went to Car Trackers' earlier pages and campaigns. The case study does not describe those pages.

## Variant

KlientBoost built custom pages for each location and narrowed geographic targeting. It also moved the account to single keyword ad groups and added Google remarketing.

## Why it likely won (our reading)

- A visitor who sees their own region on the page may trust that the service covers them.
- Tight geo-targeting likely cut clicks from areas the service could not serve.
- Better ad click-through suggests the ads and pages matched each other more closely.

## Caveats

KlientBoost reported this as a before-and-after result of a full paid-media engagement, not a clean split test of one page. Ads, keywords, targeting and landing pages changed together, and no sample size, duration or significance was shared. Results cover the first two to three months only.

## How to run this test

- Hypothesis: If we send each region's ads to a page that names that region, then more visitors will submit a lead because they can see the service covers them.
- Primary metric: Lead form submissions per paid visitor
- Guardrail: Lead-to-sale rate
- Guardrail: Cost per lead
- Guardrail: Leads from outside service areas
- Who should test it: Service businesses that operate in several cities or regions. It adds little if you serve one area, or if location does not affect what you offer.

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Credit: KlientBoost ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/klientboost-car-trackers-ppc-landing-pages/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.