# PPC landing pages with micro-conversions: +51% conversion rate

- Outcome: Won
- Page type: Landing page (Lead-gen)
- Elements: Landing page design
- Test run by: [KlientBoost](https://liftarchive.com/practitioners/klientboost/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://wp.klientboost.com/case-studies/Business%20Class%20Experts%20-%20Case%20Study.pdf
- Page: https://liftarchive.com/test/klientboost-business-class-experts-ppc-landing-pages/

Business Class Experts saw its paid search conversion rate rise 51% after custom landing pages with micro-conversions launched alongside rebuilt Google Ads campaigns. KlientBoost ran the work for the discount business-class flight broker and published it as a PDF case study. Ads, remarketing and pages changed together, so this is a bundled before/after result.

## Result

**+51% conversion rate**

- Conversion rate: +51%, covering the pages and campaign changes together.
- Cost per conversion: down 39%.
- Cost per click: down 42%, which comes from the ad side, not the landing pages.

## Control

Business Class Experts' earlier paid campaigns and destination pages, which the owner felt were underperforming.

## Variant

KlientBoost built custom landing pages that use micro-conversions, which are small actions before the main lead. The PDF does not say which ones. These launched with single keyword ad groups, display placements and remarketing.

## Why it likely won (our reading)

- A small first action feels easier than a full quote form and pulls visitors into the flow.
- Once someone has started, they are more likely to finish, so micro-conversions can lift completed leads.
- Cheaper clicks and remarketing likely did a lot of the work on cost per conversion.

## Caveats

Agency-reported before/after of a whole paid-media engagement; the page's share of the lift is unknown. No dates, sample size or significance were shared.

## How to run this test

- Hypothesis: If we open the landing page with a small, easy first step instead of the full quote form, then more visitors will complete a quote request because starting feels low effort.
- Primary metric: Completed quote requests per paid visitor
- Guardrail: First-step to completion rate
- Guardrail: Lead-to-booking rate
- Guardrail: Cost per booking
- Who should test it: Travel brokers and other quote-based lead-gen businesses with long forms. It helps less when your form is already one or two fields.

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Credit: KlientBoost ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/klientboost-business-class-experts-ppc-landing-pages/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.