# Keyword-matched PPC landing pages: +9.18% conversion rate

- Outcome: Won
- Page type: Landing page (Lead-gen)
- Elements: Dynamic text, Message match
- Test run by: [KlientBoost](https://liftarchive.com/practitioners/klientboost/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://wp.klientboost.com/case-studies/Bento%20-%20Case%20Study.pdf
- Page: https://liftarchive.com/test/klientboost-bento-for-business-ppc-landing-pages/

Conversion rate on one landing page rose 9.18% in two months after KlientBoost built separate landing pages that use dynamic keyword insertion. KlientBoost did this work for Bento for Business, an expense card company, and published it as a PDF case study. The pages launched with new search campaigns, call tracking and remarketing, so the lift reflects the whole package.

## Result

**+9.18% conversion rate**

- Conversion rate: up 9.18% on one specific landing page, not across the account.
- Application approval rate: up 6.5% month over month, a sign of better-fit applicants.
- Cost per conversion: down 40%, as reported by the agency.
- No split-test data was shared, so the share due to the pages is unknown.

## Control

Paid visitors landed on Bento's earlier pages, before the agency started. The case study does not say how those pages looked.

## Variant

KlientBoost built individual landing pages that swap in text matching the visitor's search keyword. The pages went live with granular Google and Bing campaigns, keyword-level call tracking and remarketing on Facebook and Google.

## Why it likely won (our reading)

- When the headline repeats what someone searched for, they can see right away that they are in the right place.
- Keyword-level tracking let the team move budget to terms that brought approved applicants, which helps approval rate more than any page change.
- Granular campaigns usually mean each ad points to a closer-matching page.

## Caveats

KlientBoost reported this as a before-and-after result of a full paid-media engagement, not a clean split test of one page. Ads, keywords, targeting and landing pages changed together, and no sample size, duration or significance was shared. The 9.18% figure covers a single landing page over about two months.

## How to run this test

- Hypothesis: If we insert the visitor's search keyword into the landing page headline, then more paid visitors will apply because the page matches what they were looking for.
- Primary metric: Application starts per paid visitor
- Guardrail: Application approval rate
- Guardrail: Cost per approved applicant
- Guardrail: Bounce rate
- Who should test it: Fintech and other lead-gen businesses that buy many distinct search keywords. It matters less if you only bid on a handful of near-identical terms.

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Credit: KlientBoost ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/klientboost-bento-for-business-ppc-landing-pages/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.