# Top-of-funnel landing pages for a healthcare lender: +70% conv. rate

- Outcome: Won
- Page type: Landing page (Lead-gen)
- Elements: Landing page design
- Test run by: [KlientBoost](https://liftarchive.com/practitioners/klientboost/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://wp.klientboost.com/case-studies/Bankers%20Healthcare%20Group%20-%20Case%20Study.pdf
- Page: https://liftarchive.com/test/klientboost-bankers-healthcare-group-ppc-landing-pages/

Bankers Healthcare Group's conversion rate rose 70% and conversions rose 83% after KlientBoost optimized its top-of-funnel landing pages and expanded its paid search. KlientBoost ran the work for the financing provider for healthcare professionals and published it as a PDF case study. Single keyword ad groups, in-market audiences and broad match keywords were added at the same time, and ad spend rose 90%, so the pages share credit with the account changes.

## Result

**+70% conv. rate**

- Conversion rate: up 70% across the engagement.
- Conversions: up 83%, though ad spend rose 90%, so cost per conversion likely did not fall.
- Impressions: up 47%, an ad-side metric.
- No sample size, duration or significance was shared.

## Control

Paid search traffic went to the company's earlier pages under the previous account setup.

## Variant

KlientBoost optimized landing pages for top-of-funnel visitors who are earlier in their search. The account also added single keyword ad groups, in-market audiences and broad match keywords.

## Why it likely won (our reading)

- Top-of-funnel visitors are still exploring, so a page that educates and offers a low-commitment step suits them better than a hard sell.
- Healthcare professionals are busy, and a focused page can make the financing offer clear in seconds.
- In-market audiences likely added people actively shopping for financing, raising the share who convert.
- Broad match keywords and higher spend grew reach, which drove much of the volume gain.

## Caveats

This is an agency-reported before-and-after result from a full paid-search engagement, not a split test. Ads, keywords, targeting and landing pages all changed together, no sample size or significance was shared, and the date is not stated. Ad spend rose about 90% over the same period, so more conversions do not mean cheaper ones.

## How to run this test

- Hypothesis: If we give early-stage visitors a landing page that explains the financing options and offers a low-commitment first step, then more will submit an inquiry because the ask fits where they are in their decision.
- Primary metric: Inquiry submissions per paid visitor
- Guardrail: Cost per lead
- Guardrail: Inquiry-to-funded loan rate
- Guardrail: Bounce rate
- Who should test it: Specialty lenders and B2B financial firms that buy broad or awareness-stage search traffic. If your paid traffic is mostly branded or high-intent, a top-of-funnel page may slow down ready buyers.

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Credit: KlientBoost ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/klientboost-bankers-healthcare-group-ppc-landing-pages/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.