# PPC landing page tests for Autopilot: +169% on one page

- Outcome: Won
- Page type: Landing page (SaaS)
- Elements: Landing page design
- Test run by: [KlientBoost](https://liftarchive.com/practitioners/klientboost/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://wp.klientboost.com/case-studies/Autopilot%20-%20Case%20Study.pdf
- Page: https://liftarchive.com/test/klientboost-autopilot-ppc-landing-pages/

Conversion-focused redesigns and routine A/B tests on Autopilot's paid-traffic landing pages lifted conversion rate by 169% on one page and 11% across the account. KlientBoost ran the work and published it as a case study. Ad, keyword, audience and landing page changes all shipped together, so the page's share of the gain is unknown.

## Result

**+169% on one page**

- Conversion rate on one landing page: up 169%. This is the best single page, not an average.
- Account-wide conversion rate: up 11%.
- Cost per click fell 43% and cost per conversion fell 42%, driven largely by campaign changes rather than the pages.
- The agency says monthly conversion goals were beaten by 13% by the third month while staying on budget.

## Control

Autopilot's paid campaigns on Google AdWords, Facebook and AdRoll, sending traffic to its existing landing pages.

## Variant

Redesigned landing pages with routine A/B tests, launched alongside single keyword ad groups and new remarketing audiences.

## Why it likely won (our reading)

- Pages built for one ad group or keyword match what the searcher wanted more closely.
- Routine testing compounds small wins over a few months.
- Tighter targeting likely sent better-fit visitors to the pages, which also raises conversion rate.

## Caveats

This is an agency-reported before-and-after of a whole paid media engagement over three months. Ads, keywords, targeting and pages changed together, and no sample size or significance was shared.

## How to run this test

- Hypothesis: If we build landing pages that match each paid ad group and test them routinely, then more paid visitors will sign up because the page continues the promise of the ad.
- Primary metric: Paid traffic conversion rate to trial or lead
- Guardrail: Cost per conversion
- Guardrail: Lead quality or trial-to-paid rate
- Who should test it: SaaS companies spending on search and social ads that send all traffic to a homepage or generic page. If your pages are already matched to each campaign, gains will be smaller.

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Credit: KlientBoost ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/klientboost-autopilot-ppc-landing-pages/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.