# Custom, regularly tested landing pages: +174% conversion rate

- Outcome: Won
- Page type: Landing page (SaaS)
- Elements: Landing page design
- Test run by: [KlientBoost](https://liftarchive.com/practitioners/klientboost/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://wp.klientboost.com/case-studies/Attendify%20-%20Case%20Study.pdf
- Page: https://liftarchive.com/test/klientboost-attendify-ppc-landing-pages/

Replacing untested paid landing pages with custom, regularly tested ones came with a 174% higher conversion rate for Attendify within one month. KlientBoost ran the work for the event app builder and published it as a case study PDF. New search, remarketing, social and retargeting campaigns launched at the same time, so the page change is only part of the story.

## Result

**+174% conversion rate**

- Conversion rate: +174% within one month.
- Conversions: +119%.
- Cost per conversion: -69%.
- Click-through rate: +28%, a sign the ads also improved, which affects who reaches the page.

## Control

Attendify's paid accounts and landing pages were not being tested on any regular schedule.

## Variant

KlientBoost built custom landing pages and tested them regularly, alongside new Google Ads search and remarketing, social ads and AdRoll retargeting.

## Why it likely won (our reading)

- Going from no testing to regular testing often finds large early wins.
- Retargeting brings back warm visitors, who convert at higher rates than new ones.
- One month is short, so some of the gain may be early noise or seasonal timing.

## Caveats

KlientBoost reported these numbers itself in a one-page case study PDF. They compare performance before and after a whole paid-media engagement, not a controlled split test, and ad, keyword, targeting and landing page changes all shipped together. The window was about one month, and no sample size or significance was shared.

## How to run this test

- Hypothesis: If we replace our untested paid landing pages with custom pages and test them on a schedule, then conversion rate will rise because each page is shaped to its ad and improved over time.
- Primary metric: Sign-up conversion rate from paid clicks
- Guardrail: Cost per conversion
- Guardrail: Trial-to-paid rate
- Guardrail: Share of conversions from retargeting
- Who should test it: SaaS teams that send paid clicks to pages nobody has tested. If you already test regularly, the jump from starting will not repeat.

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Credit: KlientBoost ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/klientboost-attendify-ppc-landing-pages/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.