# Testimonials moved higher on a lead page: 12.28% to 23.62%

- Outcome: Won
- Page type: Landing page (Lead-gen)
- Elements: Testimonials, Layout
- Test run by: [KlientBoost](https://liftarchive.com/practitioners/klientboost/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://klientboost.com/landing-pages/successful-landing-pages/
- Page: https://liftarchive.com/test/klientboost-anon-testimonials-moved-higher/

Moving testimonials higher up a lead-gen landing page raised its conversion rate from 12.28% to 23.62%, a relative lift of about 92%. KlientBoost ran this test for a lead-gen client and shared it on the KlientBoost blog. The testimonials themselves were already on the page; only their position changed.

## Result

**12.28% to 23.62%**

- Conversion rate: 23.62% vs 12.28%, about a 92% relative lift.
- The change was in placement, not content, which makes this a low-cost test to copy.
- No sample size, duration or significance figures were shared, so the size of the lift may not hold at the same scale.

## Control

The landing page showed testimonials lower down, where many visitors would reach them only after scrolling.

## Variant

The same testimonials were moved higher up the page, so visitors saw them sooner.

## Why it likely won (our reading)

- Many visitors never scroll far, so proof placed low on the page goes unseen.
- Seeing other customers' views before the form eases doubt at the moment of decision.
- A lift this large on a placement change suggests trust was the main barrier for this audience.

## Caveats

The client was not named, and no sample size or significance was shared. Published on the KlientBoost blog around late 2017, so the data is older.

## How to run this test

- Hypothesis: If we move our testimonials higher on the landing page, closer to the form, then conversion rate will rise because more visitors see proof before they decide.
- Primary metric: Landing page form conversion rate
- Guardrail: Lead quality
- Guardrail: Bounce rate
- Guardrail: Time to form submit
- Who should test it: Any lead-gen page with good testimonials sitting below the fold. It probably won't help if your testimonials are weak or generic, or if they already sit next to the form.

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Credit: KlientBoost ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/klientboost-anon-testimonials-moved-higher/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.