# Content-download landing pages plus new PPC: +62% lead volume

- Outcome: Won
- Page type: Landing page (SaaS)
- Elements: Lead magnet
- Test run by: [KlientBoost](https://liftarchive.com/practitioners/klientboost/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://wp.klientboost.com/case-studies/Alert%20Logic%20-%20Case%20Study.pdf
- Page: https://liftarchive.com/test/klientboost-alert-logic-ppc-landing-pages/

Custom landing pages offering high-funnel content downloads, launched with rebuilt search campaigns, came with a reported 62% rise in lead volume for Alert Logic. KlientBoost ran this engagement for the managed cybersecurity company and published it as a PDF case study. Ad structure, offers and pages changed together, so the page's own share of the lift is unknown.

## Result

**+62% lead volume**

- Lead volume: +62%, which the source calls a record for the company.
- Cost per marketing qualified lead: down 32%, a sign the extra leads were not all low quality.
- Cost per conversion: down 39%.
- No sample size, duration or significance was shared.

## Control

Alert Logic's earlier paid campaigns and destination pages, run with a previous agency.

## Variant

KlientBoost built custom landing pages around early-stage offers such as content downloads. It also restructured search with single keyword ad groups, match-type campaigns and dynamic search ads.

## Why it likely won (our reading)

- A content download asks less of a visitor than a demo request, so more early-stage buyers convert.
- Tighter keyword groups make it easier to match each ad and page to the search.
- Cost per qualified lead falling suggests the offer drew relevant buyers, though lead quality downstream was not shared.

## Caveats

Agency-reported before/after result for a whole paid-media engagement, not a split test. Ads, keywords, targeting and landing pages all changed together, and no sample size, test duration or significance was shared.

## How to run this test

- Hypothesis: If we offer a relevant content download on paid landing pages instead of only a demo request, then lead volume will rise because early-stage buyers get a lower-commitment way to engage.
- Primary metric: Lead form completions from paid traffic
- Guardrail: Cost per marketing qualified lead
- Guardrail: Lead-to-opportunity rate
- Who should test it: B2B security and IT services firms with long sales cycles. It may not pay off if your sales team cannot nurture content leads into deals.

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Credit: KlientBoost ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/klientboost-alert-logic-ppc-landing-pages/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.