# Mobile listing with top filters and quick add: +15% add to cart

- Outcome: Won
- Page type: Collection page (Ecommerce)
- Elements: Filters, sorting & site search, Collection banners & headers, Product cards & quick add
- Test run by: [ConvertPolo](https://liftarchive.com/practitioners/convertpolo/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://wingify.com/success-stories/kisah-convertpolo-revenue/
- Page: https://liftarchive.com/test/kisah-mobile-plp-top-filters-banners-quick-add/

A redesigned mobile listing page with category banners and filters at the top, plus quick-view and add-to-cart buttons on product cards, raised add-to-cart actions by 15%. ConvertPolo ran this test for Kisah, a men's ethnic wear brand, and it was published as a VWO case study. The changes shipped together, so the lift belongs to the redesign as a whole.

## Result

**+15% add to cart**

- Add-to-cart actions: +15%. More shoppers added items while browsing.
- Filter bar clicks: +34.09%. Moving filters into view made people use them more.
- Product page visits: +9.9%. Shoppers explored more products, even with quick add available.
- This is a bundled result, and no purchase or revenue figure was shared for this test alone. No sample size or duration was given either.

## Control

Products sat in a simple two-column grid, with filter options placed at the bottom of the screen.

## Variant

Category banners and filters moved to the top of the page. Product cards gained quick-view and add-to-cart buttons.

## Why it likely won (our reading)

- Filters at the bottom of a mobile screen are easy to miss. At the top, they help shoppers narrow a large range fast.
- Category banners give quick paths into kurtas, sherwanis and other groups without scrolling.
- Quick add removes a page load for shoppers who already know what they want.

## Caveats

Several changes were bundled, so no single element can take credit. The source shares engagement metrics only, with no sample size, duration or purchase impact for this test.

## How to run this test

- Hypothesis: If we move filters and category banners to the top of the mobile listing and add quick add to cards, then more shoppers will add to cart because finding and adding items takes fewer steps.
- Primary metric: Add-to-cart rate
- Guardrail: Conversion rate
- Guardrail: Revenue per visitor
- Guardrail: Product page visits
- Who should test it: Stores with wide ranges where shoppers need to narrow choices on mobile. Test the pieces one at a time if you want to know which change drives the result.

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Credit: ConvertPolo ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/kisah-mobile-plp-top-filters-banners-quick-add/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.