# Mobile product page redesign: +91% conversion rate

- Outcome: Won
- Page type: Product page (Ecommerce)
- Elements: Upsells & cross-sells, Shipping & delivery messaging, Social proof, authority & press
- Test run by: [ConvertPolo](https://liftarchive.com/practitioners/convertpolo/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://wingify.com/success-stories/kisah-convertpolo-revenue/
- Page: https://liftarchive.com/test/kisah-mobile-pdp-info-shipping-fbt/

A redesigned mobile product page that brought product info, shipping details and frequently bought together items forward raised conversion rate by 91% and revenue by 86.7%. ConvertPolo ran this test for Kisah, a men's ethnic wear brand, and it was published as a VWO case study. Many changes shipped together, including better thumbnails, social proof and promo messaging, so no single change can take credit.

## Result

**+91% conversion rate**

- Conversion rate: +91%. A very large lift, which needs care when reading.
- Revenue: +86.7%. Sales rose along with conversion.
- Add-to-cart clicks: +12.29%. Much smaller than the conversion lift, which suggests the new page helped more people go from cart to order.
- This is a bundled result with no sample size or duration given.

## Control

The product page focused on the image, price and size choice. Shipping details, the product description and recommendations were harder to find.

## Variant

Product info, shipping details and frequently bought together products moved into view. The page also got better thumbnails, social proof and promo messaging.

## Why it likely won (our reading)

- Shipping details answer a key question before purchase. Hiding them means some shoppers leave to find out.
- Frequently bought together items suit outfits, where shoppers may need matching pieces or accessories.
- Social proof and clearer images help shoppers trust a product they can't touch.

## Caveats

Many changes were bundled, so the result can't be credited to one element. The lift is very large and no sample size, duration or significance was given.

## How to run this test

- Hypothesis: If we bring shipping details, product info and bought-together items into view on the mobile product page, then more shoppers will buy because they have what they need to decide without searching.
- Primary metric: Conversion rate
- Guardrail: Average order value
- Guardrail: Add-to-cart rate
- Guardrail: Page load time on mobile
- Who should test it: Stores whose mobile product pages bury shipping or product details below the fold. Expect a smaller lift if your page already shows these clearly, and split the changes into separate tests to learn what matters.

---

Credit: ConvertPolo ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/kisah-mobile-pdp-info-shipping-fbt/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.